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    6 Ways to Humanize Your Social Media Efforts

    humanize your brand

    Navigating the social world as a brand can often times feel intimidating. If social media is mostly comprised of individuals interacting with other individuals, then how do you position yourself as a company? After all, you want to sound like a human, not just another promotional company.

    6 Ways to Humanize Your Brand

    1. Be a Person on Social Media, Not a Robot

    There’s a lot to be said about a company that takes the time to be authentic and personal on social media. Sure, automation works in some forms, but when it comes to dealing with a fan at hand, it’s important they know there is a real person, behind the keyboard, not a robot. This will show that your company cares, and in turn, it will build loyalty in your brand.show that your company cares, and in turn, it will build loyalty in your brand.


    1. Speak in Your Customer’s Lingo

    If your audience is mainly educated professionals, then speaking to them in a formal manner  would be a lot more ideal than using street jargon. The same goes for social media. Consider who your audience is, how they best communicate, and what they relate to.


    1. Engage and Interact With Your Fans

    If you don’t want to look like another stationary logo on the internet, it’s important to interact with your fans. Spark a conversation, reply back to people, give shout outs, respond to customer complaints… you get the picture. Take ownership in showing your audience that their voices matter most.


    1. Own Up to Your Mistakes

    Considering the topic of discussion is humanizing your brand, we can all admit to making our fair share of mistakes. I mean we really are human after all! Own up to typos, poor word choice, and blunt blunders. Poke fun at yourself light-heartedly and fess up folks.


    1. Use Humor to Connect With Your Audience

    As humans, we can always count on laughter to unite us. Stimulating an emotional response is the easiest way to connect with your audience. So, what better way than making them smile? Remember to keep the humor tailored toward your ideal customer.


    1. Keep up With Timely Events

    Being active in the present is a sure way to keep people’s attention. This goes for holidays, trends, news, national days, etc. Your audience will trust you more in knowing you are not a machine, but a person, like them, who has a grasp on the things going on around them.


    As for final thoughts, remember to always keep this in mind: people are attracted to the things that are most similar to them. Relatability is the magic ingredient in establishing your brand’s voice. Be like your audience; be human.

    -written by Angela Grieco at Social Ally 

    Content Marketing is More Than You Think

    ‘Content marketing’- you’ve probably heard those buzzwords flying around the Internet by now, but what does it even mean? And more importantly, how does it fit in with your social media strategy as a business?

    Content marketing is defined as “providing relevant and valuable content to attract, acquire, and engage a clearly defined target audience.”  Providing free value can fall into an array of categories, some of which include blog posts, podcast episodes, and social media content.

    Content Flow Chart Blackboard

    Social media is no doubt our favorite! It is the most widely used platform when it comes to content marketing. It is not only well recognized, but more importantly,  it’s where your customers live. 

    By providing valuable content via social media, you have an opportunity, easier than ever before, to directly reach your target market. As a business, you can utilize this tactic as full leverage. Here’s how:

    6 Ways to Use Content Marketing For Social Media

    1. Share Photos and Videos

    Marketing expert, Amy Porterfield, once said, “Images spread like wildfire.” We are the generation of  communicating via visuals. Statistics show that photos get an 87% interaction rate from your fans.

    1. Share Engaging Content

    Fill in the blanks, polls, myth busters, true or false, and multiple choice questions are just a few ways to gear up viewer engagement. You have a much better shot at keeping your customer around if you actively interact with them.

    1. Share Tips, Tricks, and Best Practices

    We live in the era of free information. As a business owner, it’s essential to stay competitive by providing valuable information. Share tips and tricks specific to your industry and audience.

    1. Play on Nostalgia

    People love to reminisce on their past. Think about your average customer’s age and what decade they best resonate with. Jump on the  #ThrowBackThursday and #FlashBackFriday train and have some fun with your fans!

    1. Share Behind The Scenes Footage

    Whether it’s photos of employees in the workplace or snippets of projects that are in the works, customers love to get a feel of what a company is like behind the scenes. Nowadays, platforms like Snapchat and Instagram allow people to post in real-time, giving the user an “insider” experience.

    1. Communicate What Your Company Does

    It is no myth–companies that effectively communicate with their customers are winning in the marketplace. If your target audience has a solid understanding of what your company does and how it will benefit them, they will most likely stick with you.

    There is no right or wrong when it comes to social media content marketing. Get creative, test out different strategies, and see what best works for your company.  And lastly, remember to always keep your end goal in mind!

    -written by Angela Grieco at Social Ally