5 Ways Social Media Impacts SEO
Does social media impact SEO (Search Engine Optimization)? With Google being the most popular search site, many of us are wondering whether our social media efforts play a critical role on how we rank on Google. While the number of likes, retweets, +1’s may not have a direct correlation, a strong social presence does, in fact, enhance the probability of earning a better ranking on the most-widely used search engine.
Piecing Together Social Media and SEO :
- Link Sharing
The stronger your social media presence, the better the chances your brand will be seen. And the more your brand is seen, the greater the propensity your website will be shared. Directly tweeting your link opens the opportunity to improve SEO. However, if other businesses/bloggers were to feature your brand and link back to your site, this link sharing would improve your ranking on Google.
- Google Favors Google
A Google+ profile is a lot more beneficial than many of you may realize. While, it’s not the most popular platform, it does, in fact, play a major role in SEO. Since Google favors Google, everything posted on Google+ is indexed in the search engine. Therefore, the more activity (e.g. posts, reviews, engagement, etc.) on Google+, the better your website will rank.
- Brand Searches
One of the main goals for most businesses is to spread brand awareness, particularly via social media. With that being said, if an increasing number of people are familiar with your business, the more likely they are to Google search you. As a result, the more people that Google you, the more authority you will have on the search engine.
- Traffic Volume
Increasing traffic to your website via social media is another common goal. Google uses specific metrics, such as volume of traffic, time on site, bounce rate, and pages per visit to measure the popularity of a page. These analytics are key factors in the SEO algorithm.
- Authoritative Ranking
Social media sites hold major authority on Google. This is because Facebook, Twitter, Instagram, Linkedin, etc. are hugely popular sites. Therefore, if your brand has profiles on these platforms, they will appear on the first page of a SERP (Search Engine Results Page). Appearing on the first page of Google is imperative because not many users look past the first page.
As you can see, social media and SEO walk hand in hand. Optimizing your social outlets will only benefit your business in the long run. The overall organic success of your company can be contributed to how much effort you are putting into your social media.
-written by Angela Grieco at Social Ally