The Simple Solution to Mastering Social Media
Keeping up with social media can be overwhelming, to say the least. Attempting to master Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+, Snapchat, LinkedIn, etc. will have your brain spinning in no time. How are you suppose to find the time to post, know what content to actually post, and which platforms to post on. The questions are endless!
To address your concerns, we have tested a number of solutions, and the results have concluded there is, in fact, one simple answer– post images. People love to look at images, whether it’s behind-the-scenes photos, quotes, or pictures of your product. According to CMO Council, images receive 94% more views than plain text. WOW!
So to keep matters simple, create graphics that you can post to all your social media platforms. By popular demand, images fly on every social media network.
To break it down in a little more detail, we put together a list of how to utilize photos within the most popular social media platforms for business.
Facebook: Optimal photo size: 1200 x 900
With over 1.55 billion active users, Facebook is the most-widely used network around the world. The accessibility to reach a large audience on Facebook can be helpful in establishing your online presence. By posting images on Facebook- you can promote your product or service, share valuable content, update your fans on company news, etc. Paying to play will surely boost exposure to your Facebook audience. *hint, hint*
Twitter: Optimal photo size: 1024 x 512
Again, tweeting out images will grab people’s attention. People are visual creatures by nature! Twitter is also a great platform to reach out and connect with like-minded people in your industry. There’s never been an easier way to directly reach these big names. To give you an idea: If you create a graphic that quotes someone notable, try tagging them in your tweet. Taking the initiative may result in an unexpected flow of brand momentum.
Instagram: Optimal photo size: 1936 x 1936
Instgram’s sole purpose is to share photos. Need I say more? Don’t want to sound too promotional? But still want your audience to remember your brand? Instagram is your answer! Be consistent with posting creative graphics and your audience may just remember your brand in their next purchasing decision.
LinkedIn: Optimal photo size: 800 x 400
As you may already know, LinkedIn is a large platform which allows professionals to connect with one another. Like a Facebook status update, you can upload photos as frequently as you desire. If your brand is looking to attract individuals in the professional sector, this is a great place to start. Share useful content on LinkedIn to target those desirable prospects.
Our last and final tip is to stay consistent with your images. Be sure your social media content is cohesive with your brand’s appearance. The solution is simple at last!
-Written by Angela Grieco at Social Ally