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    5 Common YouTube Questions and their Answers

    YouTube Social Ally

    Hello YouTubers! Are you frustrated with trying to share your videos? Do you need help with all the technical stuff? Are you overwhelmed by the dozens of buttons you see on your page? Well you are in luck! Here are some of the most common questions about the video giant that we’ll compiled for your convenience.

    Should I use YouTube or Vimeo

    Good question! Both sites are popular for hosting video, but the platforms have a very different purpose. Vimeo is a hosting site that allows you to upload higher quality video, make it private or password protected, and even download videos from your channel. It is great for sharing videos within your company, proposals or works-in-progress. YouTube, in contrast, it meant to be a community platform . Is it built so strangers can watch, share, and comment on your videos. If you are looking for marketing, not just sharing an occasional project, then this is probably the platform for you.

    How Do I upload a Video

    Uploading a video is easy! If you’re logged into your YouTube channel, you simply find the button at that says ‘Upload’. Then, you simply drag the video you want to use onto the screen and Voilà! You can also use the following screen to add descriptions, tags and links to our video, or add your video to a playlist.

    YouTube Social Ally

    How Do I Customize my Channel

    ‘Everyone else has channel trailers and cool stuff. Why doesn’t mine?!’ Don’t worry, new YouTuber! Customizing your channel is easy. First, go to the top right and click on the dropdown menu. Then select ‘My Channel”. This is the page where you can make all those changes. Simply fill in any of the blanks on the page, or go to the ‘Channel Tips’ box on the right hand-side to get a walkthrough of suggested changes.

    YouTube Social Ally

    How often should I post videos?

    Experts often disagree about this number, citing the exact frequency, times, etc. ideal for posting new videos. Chances are, though, that you aren’t a famous vlogger with a million subscribers. Stick to once a week and you’ll be fine. The BIG key here is consistency. Set a schedule and stick to it.

    Why does my YouTube channel keep talking about Google+?

     

    This confuses a LOT of first-time YouTubers. I try to change my name, my picture, but it keeps asking me about Google?! Well, YouTube was bought out by Google in 2006 and since then the two sites have been linked closer and closer together. The reason you keep getting asked is because your info is linked to your google account and vice-versa and the info on one will have to be changed for both. But don’t fret! Having a Google + account is never a bad thing.

    YouTube Social Ally

     

    Written by: Jared Doles
    Social Ally Social Media and Branding Agency

    What makes your YouTube video viral?

    What makes your YouTube video viral? The answer is a lot simpler than some may take into consideration. However, it doesn’t work like a strict, magic formula either. So, what is it? What makes your YouTube content share-worthy? According to Jonah Berger, a professor at Wharton and author of Contagious: Why Things Catch On it’s, wait for it… 

    Emotion.

    In other words, you need to appeal to the consumers’ emotions. Make them angry, sentimental, or ecstatic. Whatever you choose, just as long as it’s in alignment with your brand and message. However, the emotion needs to be so intense it motivates them to share the content and soon enough it may go VIRAL. To go more in-depth, Berger researched this phenomenon and found that emotions that increase physiological arousal (e.g. anxiety, amusement) are more likely to be effective than low-arousal emotions such as sadness or contentment. In fact, it’s merely just that. Berger tested participants in a second experiment through exercise. After they finished exercising, he provided his subjects a neutral news story and 75% of them actually shared the story! As opposed to the 33% who sat still.

    Oh, but there’s more!

    LikeAGirlVideos that are emotionally intense and execute a POSITIVE vibe such as the inspirational “#LikeAGirl” campaign by Always will generate more visibility. A study conducted by Karen Nelson-Field, a marketing researcher from the University of South Australia, found that videos that evoke a strong emotional response were shared twice as much as videos that drew out a less intense emotional response. Additionally, she found that positive videos were shared 30 percent more than negative ones. One interesting little tidbit though is that men were more likely than women to pass on a video eliciting fear or disgust.

    So there you go! Get those creative juices flowing through your brain to start your next viral YouTube campaign.

     

     

    Source: http://nymag.com/scienceofus/2014/11/why-youtube-videos-go-viral.html

    Written by: Alyssa Guzman
    Social Ally Social Media and Branding Agency 

     

    3 Ways to Put the “You” in YouTube for Business

    YouTube is the perfect content platform for business. Why? It’s owned by Google. Creating and maintaining an informative and interactive YouTube channel can boost your SEO ranking and add value to your business. What’s more, connecting your YouTube channel to all of your other social media platforms strengthens your web of social networks, and Google approves! But, just creating a page won’t do you or your SEO any good unless you put effort into its appearance and pay attention to its following.

    • Assemble With Care – Don’t sweat the technique…

    YouTube set-up is trickier and less user-friendly than other social platforms on the world wide web, but don’t let that discourage you. There are plenty of resources online that you can use to learn how to create a YouTube channel by looking up basic setup articles.

    Aside from the nuts and bolts, be sure to remember to make your YouTube Channel page an expressive and interesting reflection of your business itself. Focus on including interesting or captivating images, graphics and logos. When customizing, implement your company’s overall color tone and keep it consistent. If your business has a slogan, consider creating and uploading a custom graphic with the slogan, location and any other pertinent information.

    *NOTE* Like all social platforms, YouTube has its own ideal photo size resolution – you’ll want to size your photos/graphics for “Channel Art” YouTube Social Allyaccording to this. Here is a helpful graphic detailing the appropriate resolution:

     

     

     

     

     

    With videos being the content, consider turning subtitles on. YouTube defaults to “off” and it’s important to offer this accommodation to your users. Get this out of the way during the initial set-up so that you won’t have to revisit in the future. Subtitles are not the same as annotations. Annotations are small pop-ups that appear during your videos. As a rule of thumb, annotations should be used sparingly – they tend to appear ad-like and spammy.

    • Be Channel-Worthy – Don’t “hang loose” on your airwave…

     

    It all begins with a catchy title and a great description. Entice your viewers with alliteration, humor and word play in your titles. Consider using questions, open dialogue and links in your descriptions. The idea is to make the video shareable. Even if your business’ services convert the most (seemingly) boring content on social media, like HVAC services or Home Security, creative writing and well-designed graphics can make all the difference.

    Use YouTube Categories and Tags when uploading videos. Don’t forget that these are important features for labeling your services and allowing key words to categorize your business accordingly on YouTube/Google. You want your users to be able to find your content based on their simple & generalized search terms.

    Think outside of the box and research what’s trending. For example, the Ice Bucket Challenge was trending not too long ago. That’s a great viral movement for a company to take part in, especially since it’s for a good cause.

     

    YouTube Social Ally

     

     

    Allstate Insurance uses humor in their campaign alongside 30 second informative video spot.

     

     

     

     

    • Tune In Regularly – Don’t just catch up mid-season…

    Consider creating a “Meet the Team” or “Behind the Scenes” introductory video to humanize your brand. Let your followers see your company in action. Great video content ideas are anything from Q&A’s, Employee Highlights/Bios, Guessing Games (Guess who’s office space? Guess the baby photo?), etc…

    YT1

     

     

    Coca Cola Zero uses Behind The Scenes footage from their successful “Unlock the 007 In You”

     

     

     

     

     

    Be mindful that YouTube comments are linked to your company’s Google+ profile automatically. Inevitably there will be traffic there; customize your Google+ page during YouTube set up by using the same graphics and color schemes, that both of your pages are ready before you start interacting.

     

    Subscribe to other companies your business supports. Collaborate with them in a video or back and forth response for a special event. Keep the content streaming. The recommended amount of content on YouTube is 1 video per week.

     

    Connect all of your social platforms to each other. When you post, tweet your followers or update the company’s Facebook Fanpage. Provide a link to your new YouTube video. Consider using the YouTube video as your company’s next blog subject.

     

    Great social media posts serve as a connection between business and customer; therefore it is imperative that you connect by interacting regularly. Your followers and subscribers want to know that there is a face behind the business and that there is a trusted online platform for them to have their questions answered and their compliments received. Taking that extra step to put the “You” in your company’s YouTube will put you on the path to surefire social media success.

    Written by: Lauren Clark
    Social Ally Social Media and Branding Agency 

    2014 Social Media Cheat Sheet: Sizes for ALL Social Media Graphics

    2014 Social Media Cheat Sheet: Sizes for ALL Social Media Graphics

    Is this the ultimate social media cheat sheet? YES!!!!

    It has the sizes for ALL the social media graphics you’ll ever need! Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube! No wonder they call it ridiculously exhaustive. Thank you for providing an excellent infographic, InfinPixels !

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