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    5 Twitter Facts and Why We Care

    In a world where Facebook and Google are leaders for customer feedback and selfies from the Oscars can literally break the internet, it’s important for marketers to take Social Media seriously – That’s right, capital “S”, capital “M”.  No site personifies marketing potential more than the microblogging giant, (yes, the oxymoron was intentional), Twitter.

    While using Twitter for marketing is not exactly a new idea, many brands still don’t understand HOW or WHY they are using the site, besides the huge numbers of potential customers of course, and the results are a cumbersome digital billboard for their company.

    In honor of this, we have compiled 5 facts about Twitter to help you next time Ellen DeGeneres ask you to take a picture.

    Twitter Blog Social AllyFACT: 32% of all internet users are on Twitter

    WHY WE CARE: This stat adds a lot of perspective for the market. When thinking about 7 billion people on earth, 140 million users sounds like a relatively small chunk, but for our friends in the software, data, tech or dozens of similar industries, this is literally 1/3 of all the customers you could ever get ever. And you have an intern tweeting for you?!

     

    Twitter Blog Social AllyFACT: ¾ Twitter users are not Americans

    WHY WE CARE: English does not have the corner on the market. For local businesses, this may not matter, but if you are a national or international brand, you had better been accommodating our non-english speaking friends. Other popular Twitter languages include Russian, German, Spanish and Chinese.

    Twitter Blog Social Ally

    FACT: 3 The Three Most Retweeted tweets in history were all happy ones

    WHY WE CARE: Ok, so most of the Oscar photo success probably had to do with a post-trip Jennifer Lawrence, but the fact is that the list of the most successful tweets in the sites history are almost all happy ones. People really don’t enjoy you ranting about that guy in traffic or complaining about your $6 Starbucks drink. Be positive and you will endear users to your brand.

     

    Twitter Blog Social AllyFACT: 1/10 users access twitter through an outside app

    WHY WE CARE: This fact is not included to impress the importance of social media. It’s there to scare you. 1/10 users are accessing social media through outside sources like the Social Ally Dashboard. That means that 1/10 users are focusing on social media for marketing purposes. You have a lot of competition up against you. Are you using the strategies and giving the consistent attention necessary to rise about the rest?

    Annd Finally….

    Twitter Blog Social Ally1,440 hardboiled eggs are eaten every week at twitter headquarters.

    WHY WE CARE: We don’t really have a reason for this one, except to say that is a LOT of eggs!

    And, for what it is worth, showing the personal side and humanizing your brand does catch others attention – as this stat caught ours!

     

    Written by: Jared Doles
    Social Ally Social Media and Branding Agency

    Twitter Lists Should be at the Top of Your “To Do’s”

    What’s the point of using Twitter lists?

    Well, when you’re following more than 100 Twitter users or so, your news feed may become overcrowded. So, it helps to organize your feed into categorized interests and people. With Twitter lists, you are able to create a feed with just your closest friends and another for your favorite publications.

    Now, how do you create one?

    1. Log on to your Twitter account and click on the icon with your profile picture on the upper right corner.
    2. Select Lists.
    3. Click on “Create new list.”
    4. Type in the name and description of the list and whether or not it’s public or private. A public list allows for other people to follow your list.
    5. Click Save. The page should look like this…

    TWITLIST

    6.  Type in the users you wish to add to the list.

    Bonus Tip: For social media managers, use these lists to find inspirational content for your account. For example, let’s say you’re managing an account for a pizza restaurant and you want to scope out the competition. Creating a Twitter list with all the local competition allows you to see what they’re doing on social media.

    Written by: Alyssa Guzman
    Social Ally Social Media and Branding Agency

    Needle in a Nest Stack… “Twitter Search” Helps Your Business

    If you have a Twitter account – or multiple accounts – are you using Twitter Search optimally to connect your brand with your like-minded community and potential customer-base?

    Did you know there is an advanced search on Twitter to help you do just that? There are certain combos of words users can type in the search bar of twitter to specify results.

     

     

    You can find the search box at the top of your page on twitter…

     

     

     

     

    …or go to Search.Twitter.com:

    Twittter Sear URL

     

     

     

     

     

     

    Here are some ways you can use twitter search effectively!

    Don’t want certain phrases or topics to come up when searching a multi-meaning or popular term? Use the minus symbol. Lets say you wanted to search for shoes but you don’t want men’s shoes to come up in the search, then you would type this is the search bar…

    • Example: “Shoes –men”

     

    What about if you just want to search for tweets that have links in them? Just type in the topic you want to search and then type “filter:link”

    • Example: You are looking for articles that talk about women’s jeans “Women’s Jeans filter:link”

     

    If you want to look for tweets from a specific company or person, type “From:(twitter user name here)”

    • Example: If you wanted to see what people are saying to one of your leading competitors, then you would search “From:@JeunesseGlobal

     

    Maybe you want to find the tweets that were sent to a company or person, type “to:(twitter user name here)”

     

    Want to see what’s going on with the weather in a certain area? Use “near: (insert city here)

    • Example: Lets say you have a meeting with a potential client and you want to know what the weather is like, type “Raining near:Huntington Beach”

     

    Want to get even more specific?

    • Example: “Raining near:Huntingon beach within:2mi”

     

    You can even search for different apps! Just type what you want to search for, followed by, “source: (then put what app you want to search for)”.

    So if you own a salon and want to keep up on the latest trends, consider …

    • Example: “Hairstyles source:Instagram

    instahair These tips will help you further define the search terms and results you desire for your respective niche community.

     

    Written by: Lisa Liguori
    Social Ally Social Media and Branding Agency

     

    Group Tweeting is for Tha’ Birds!

    Group TWEETING is for Tha’ BIRDS!

     

    How cool! #Twitter has announced the ability to direct message multiple folks at once! This is IDEAL for planning a surprise party, brainstorming ideas in confidence before they hit the public or even conspiring a conversation between specific Twitter users that you wish to be exclusively invited!

     

    Check out this feed below between friends planning a gift for a mutual pal.Screenshot 2015-02-09 16.39.57

     

     

     

     

     

     

    With the ability to add up to 20 people in each conversation, simply scroll through your followers and identify who you wish to be included in the correspondence!

    Screenshot 2015-02-09 16.41.19

     

     

     

     

     

     

     

    Get creative as you’d like! This Direct Message feature allows for a variety of expression! Whether you’re using links, emojis, text, pics or tweets… it’s all good!

    Screenshot 2015-02-09 16.44.11

     

    Want to know more about how to use Twitter to connect with your fellow followers? Visit our #YouTube channel at http://bit.ly/SocialAllyYouTube !

    2014 Social Media Page Setup Instructions

    Social Media Page Setup Instructions

     Social Ally highly recommends that you create ALL of these social networks for your business in order to maximize your professional engagement and increase your Google Search Engine Optimization (SEO).

    Personal Facebook Page Setup Instructions:

    1. Visit https://www.facebook.com/
    2. Fill out all of your personal information in the SIGN UP fields
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    3. Skip step 1 unless you would like to connect Facebook to your email contacts
    4. Step 2 – fill out your personal profile information (the EMPLOYER field can be left blank until you make your business a Fanpage, then you can list it in that field)
    5. Step 3 – add a picture of yourself. This will be the main image of your profile that your friends and the public will be able to see
    6. Once signed in, you are able to search for people you might know; classmates, co-workers, etc. To do this, scroll to the bottom of the home screen.

    Facebook Fanpage Setup Instructions:

    1. Visit https://www.facebook.com/pages/create/
    2. Select the category that pertains to your business – fill out the appropriate information
    3. When naming your Fanpage, keep the name consistent with all your other pages
    4. When filling out the below section, make sure you add all the categories that pertain to your business.
    5. In the description box, write a brief description about your business and what you do.
      KEEP IN MIND:  the description box indexes in Google search; make sure to add your keywords!
    6. Enter your website URL, if you have multiple; add them all

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    7. Choose a unique Facebook URL; make sure it’s consistent with your branding.
    8. Upload a profile image and SKIP the next steps.
    9. Add a cover photo/profile image.
    (Click HERE for correct sizing dimensions)

    Twitter Setup Instructions:

    1. Visit https://twitter.com/
    2. Sign up for a new account
    3. Insert your name or business name into the FULL NAME field
    4. Enter your email – create password – create a UNIQUE username that applies to your business and keeps the branding consistent

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    5.  Once signed into your Twitter account and you have verified your email address, click the GEAR ICON in the right hand corner, select PROFILE and add a photo, header image, website, bio, etc.
    6. If you wish to change your twitter background, click DESIGN on the left column. For correct sizing of images, see this BLOG.

    Instagram Setup Instructions:

    1. Instagram is a CELL PHONE ONLY application. To download Instagram, visit your app store on your cell phone – search for “Instagram
    2. Once downloaded to your cell phone, click REGISTER ACCOUNT.1
    3. Choose a username and name for your account (keep branding consistent to your other social media outlets)
    4. Upload your company logo or corresponding image.
    5. After the above is complete, Instagram will prompt you to “Find your Facebook friends” – this will let your Facebook friends know you have joined Instagram and they can follow you. WE SUGGEST YOU DO THIS!

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    6.  In order to edit your profile and add your bio, website etc.; click the icon circled in the right corner. Click EDIT PROFILE

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    7.    In order to add pictures to your Instagram, click the camera icon and you can take a live photo or browse your current phone image library.
             KEEP IN MIND: you are able to email yourself images, save them to your phone and load them onto Instagram! Be sure and ALWAYS add a description, appropriate hashtag and a call-to-action on every image you post!

     

    Business Google+ Page Setup Instructions:

    Remember: your personal personal Google+ page is different than a business page!

    1. Visit http://www.google.com/+/business/
    2. Google will prompt you to login to your existing gmail account; if you don’t have one, create one.
    3. If you DO NOT have an existing Google+ personal page, Google will prompt you to create one (you must do this is order to make a business page). Once complete, go back to above URL in Step 1.
    4. Choose the appropriate category for your business

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    5.  If you choose a local business, Google will direct you through the appropriate steps to verify your business name and location

    6.   If you choose COMPANY, select your appropriate business category – choose a name for your business, list your website  and continue.
    (Google may ask to verify your phone number)
              Make sure to upload your company logo/image and keep branding consistent. 

     

     

    Pinterest Setup Instructions:

    1. Visit http://business.pinterest.com/en
    2. Click JOIN AS A BUSINESS
    3. Fill out all of your business information. Be sure and include the ABOUT section that is specific as to what your business does

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    4.  Be sure and add your profile picture (suggested: business logo)

    5.  Start creating BOARDS that are relevant to your business. See below for examples of Social Ally’s board names 1

     

     

     


    How to create a Pinterest board:

    1. Click on CREATE A BOARD

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    2.  Name your board and add in a detailed description of what kind of pins your board will be displaying

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    Tumblr Setup Instructions:

    1. Visit https://www.tumblr.com – click SIGN UP in the lower left corner

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    2. Once you fill out your info, click on CREATE A BLOG in the upper right corner (it will be an arrow drop-down button)

    3.  Click on CUSTOMIZE (this will allow you to customize the blog template, add business info, etc.)

    4.  Under EDIT THEME, choose a theme you like. Input your business title, description and avatar. (As you scroll down, you will see options to change text colors, etc. and add               additional business info)

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    LinkedIn Company Page Setup Instructions:

    1. Visit http://www.linkedin.com/company/add/show
    2. Add your company name (keep branding consistent)
    3. Your email must be an email address associated with your business. (ie. tiffany@socialallyusa.com)

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    4.   Once page is created, make sure to add a description explaining your business, any products you sell, logo, etc.

     

    How to add Facebook Groups:

    Remember: join LOTS of Facebook groups that pertain to your business; this is great for promoting and getting the word out!

    1. From your Facebook homepage, type your niche business keywords – click SEE MORE RESULTS at the bottom of the searched terms

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    2.  Once you have clicked “SEE MORE RESULTS” click “GROUPS

    3.   A list of niche groups will appear – get crazy – join as many as you want, play around with what phrases you are searching!
    Remember:
    you can load them into your Social Ally Dashboard and update to them all at once and schedule them out! 1

     

     

    How to add LinkedIn Groups:

    1.  From your LinkedIn home page, click the drop down menu and select GROUPS 

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    2.  JOIN, JOIN, JOIN!!! Join as many as your niche groups as possible!
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    Written by: Natalie Speers

    Be Social – Follow Social Ally!

    Facebook  Twitter  Youtube  Pinterest  Instagram  LinkedIn

     

    Ally (Al-ly) Verb: to unite, relate or connect in a personal relationship

    Gain an ALLY! Grow your social media presence with our management dashboard specifically designed for businesses! Request a complimentary demo at info@socialallyusa.com

    What are Hashtags and How Do We Use Them for Business?

    What are Hashtags and How Do We Use Them for Business?

    #HASHTAG  Hints for Building Your Brand and Heightening Your Engagement Probability! What are Hashtags and How Do We Use Them for Business?

    The symbol, “#”, is known as the pound sign, or, in social media lingo, “hashtag”.  And in the world of social networking, it plays an incredibly powerful role in building your brand awareness with greater chances for engagement, when used strategically.

    If a word or phrase is “hashtagged”, then the “#” sign shows up just before the word or phrase – without any spaces between content – and then acts as a label that groups together all similarly tagged posts.  For instance, if you hashtag a phrase that is referenced often, like, #TGIF, your post will join the social conversation with every other phrase that contains #TGIF.   Though you will not be flooded with other people’s like-minded posts, you have the option to monitor hash-tagged material. This is especially helpful when it comes to your business!

    You can define your business as a unique hashtag (for example: #BEginBEing), offer it each and every time you post relevant content that supports your business, and when others either comment or share your hashtag or post(s) with hashtags in it, you will be able to monitor their comments directly, without missing an opportunity to thank and engage with your potential followers.

    Once you’ve created your signature hashtag(s) for your company(ies), you can get really creative and begin to build your brand by offering complimentary goodies, links, discounts, etc. to those who share your link and repeat #YourSignatureHashtag.  This will not only entice mass sharing and enhance your engagement probability, but it will also be much easier to verify and honor those who have followed, shared and supported your various campaigns.  Happy #hashtagging!

     

    By: StevieAnne Petitt
    To gain even more insight on how to consciously collaborate and share your gifts with the masses via social media, contact Stevie at begin-being.com.

    2014 Social Media Cheat Sheet: Sizes for ALL Social Media Graphics

    2014 Social Media Cheat Sheet: Sizes for ALL Social Media Graphics

    Is this the ultimate social media cheat sheet? YES!!!!

    It has the sizes for ALL the social media graphics you’ll ever need! Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube! No wonder they call it ridiculously exhaustive. Thank you for providing an excellent infographic, InfinPixels !

    social-media-image-size-cheat-sheet-2014