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    3 Reasons to NOT Hate the New Instagram Logo

    3 Reasons to NOT hate the new Instagram logo (1)

    Unless you’ve been hiding under an enormous rock, you’ve probably heard all the buzz about Instagram’s new logo.  The social media platform changed its iconic camera logo and replaced it with a simplistic, colorful design that somewhat resembles a camera – and Millennials are freaking out all over social media.

    Although most Instagram users are not a fan of the new logo, we were quite impressed. Instagram took the time to recognize what photography and art mean in today’s world. Their eye-catching video navigates through the brand’s process of dissecting the original polaroid image to recreate a more modern and bright icon.

    It’s sleek, it’s colorful and it symbolizes what the modern day camera is. The new logo and clean black & white interface allows more emphasis to be made on people’s photography. Although people don’t like change, it’s time to embrace it and understand that as the world changes around us, a modern photo app like Instagram should change, too.

    Take a deeper look at our 3 reasons you should not hate the new Instagram logo:

    SIMPLICITY

    The new Instagram logo reflects a sleek, modern look similar to Apple’s icons. Besides the simplicity in the logo design, Instagram also followed up with a chic update to the overall app design.

    “The simpler design puts more focus on your photos and videos without changing how you navigate the app,” Instagram said in its recent blog post.

    OUT WITH THE OLD IN WITH THE NEW

    Why should an app as modern and revolutionary as Instagram be tied down to such an old-fashioned logo. I’d bet some kids don’t even know that the old logo was supposed to be a camera. Cameras haven’t looked like that in decades. Do people even use cameras anymore? Who needs to when we have, well Instagram.

    THIS TWEET

    We don’t need an excuse to love hilarious tweets. Thanks Instagram for fueling the creativity of social media users everywhere.

    tweet_socialally_instagramlogo

    Fancy Up Your FanPage – 7 Steps to Add Instagram

    Are you using your Facebook Fan Page optimally?  Though Facebook has changed many features and algorithm behind-the-scenes, there are many additional ways you can still use the very versatile platform to showcase your business and products for free while also making it easy for fans to connect quickly with you on other media outlets you mutually share.

    Below is a step-by-step guide displaying the simple process to add your Instagram feed to your Facebook Fan Page:

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    Step 1: While logged into your personal account, type ‘Instagram Feed Tab for Pages’ in your Search box. Highlight, then click.

    * The Instagram tab will not be placed on your personal page, however, you must begin the process from your personal page to correctly list the fan page you are interested in adding the IG Feed to.

     

     

     

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    Step 2: You will be prompted to allow access. Approve, if willing.

     

     

     

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    Step 3: Pick your page. If you run multiple pages, you will be asked to select the appropriate page relevant to the Instagram Feed you intend on uploading.

     

     

     

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    Step 4: Authorize access to Instagram IGFeed.

     

     

     

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    Step 5: You will see your Instagram tab on your chosen Fan Page menu bar.

     

     

     

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    Step 6: As you begin to add more tabs to strengthen the connection between your various media outlets, you may find that recently added tabs are located under the drop down menu tab, titled: “More”.

     

     

     

    So, there you have it.  You have fancied up your Facebook Fan Page with another outlet that makes it easier and faster for others to connect with you and your services on other platforms.  This alone helps you strengthen your web presence and shows you as a consistently-followed leader in your respective industry.

    Written by: StevieAnne Petitt
    Social Ally 
    Social Media and Branding Agency

     

    3 TIPS to get INSTA-interaction on your #INSTAGRAM

    #1 Use Hashtags to Your Advantage

    Most companies don’t understand the power of the hashtag. Think of a hashtag as a folder that holds all the pictures around a topic, for easy and effective viewing. When you search a certain hashtag, every picture posted that used the same hashtag will show up for a user to view.

    By using relevant hashtags on your Instagram photos, you are making it possible for people that aren’t currently following your company’s profile to see your photos, engage with them, and encourage following!

    **Tip: Keep your company’s Instagram “public” so pictures will populate in a hashtag folder.

    Triangle Bikini Blog

     

     

     

    Imagine, you were shopping for a Triangle Bikini or any product you may be interested in buying and you wanted to see if this is a product you really want. When you search for the hashtag #TrinaglesBikini you will see hundreds of pictures that people have posted wearing that particular type of bikini.

     

     

     

     

     

    Screenshot 2015-02-03 10.10.16                                                                 #2 Don’t be Afraid to be Human!

    Instagram is more than just words, you are given the ability to convey your company’s voice and image in pictures! It is important to show your brand has a personality and not just a promotional agenda.

    A great example of “humanizing” your brand is a yoga studio taking pictures and giving shout-outs to their “student of the week” or putting up a post of people mastering a headstand. When you post a picture of someone, make sure you tag them, so their followers can see the photo you posted and sneak over to take a look at your engaging company profile. Any company could benefit from making their brand more humanistic as it gives your brand a personality that people feel comfortable working with or buying from.

    #3 Get in Front of the “Right” People

    You can use hScreenshot 2015-02-03 12.46.58ashtags in reverse as well! Try searching a hashtag that is relatable to your company. For instance, if you own a massage studio, you can search for the hashtag #Mom. When all the pictures of people that have hashtagged “#Mom” show up, comment with something engaging . “You’re a supermom! How do you juggle triplets!?” This makes that person feel special and put your brand directly in their “line of vision.” Maybe that busy mom even finds a few minutes to take a look at your engaging Instagram profile and follows you, or even better say “Hey, I think it’s time for a massage”

    Why Big Brands Give a Darn about Instagram

    Why Big Brands Give a Darn about Instagram

    By Jared Doles

    For all you out there using Google to find marketing tips, you are going to find tons of articles for Facebook and Twitter over and over again. These social media giants are currently the industry leaders and the top avenues for online branding. So with limited time and finite resources, why should you even bother with the smaller outlets like Instagram?

    Well here is a hard truth for you… Instagram is a HUGE market, and you are completely missing out on it! All the big boys are on Instagram, from Disney to Coca-Cola to Doritos! Do you think these moguls became huge from wasting time on avenues that don’t work? You think you are smarter than them?

    Here are the facts you should be aware of before you write off Instagram:

    11/3 of the world is on Instagram

    You heard me right. 1/3 of the WORLD is currently sharing photos of food and cats with sepia filters. Recent stats showed that 34% of people aged 14-34 are currently active users on Instagram. You are missing out on millions of possible customers each day you overlook it!

    2Instagram gives you a HUGE brand confidence boost

    Sales aren’t all about targeted ads and PPC. The fact is, no matter what industry you are in, there are competitors out there, probably with a similar product or even better than yours! To get the customers, you can’t just have a good product, but must have their loyalty. 52% of consumers say that video and photos make them more confident in a purchase. OVER HALF your customers want to see you sharing photos and videos about your brand! Who are you to tell them they’re wrong?

    3Instagram Boosts your SEO

    After the Google Penguin update, your rank on search engines are now based on how much ‘Authority’ you have on your site. Well, that authority is built by having great content that is linking back to you from other places. Instagram is included in that! Having an account that interacts with users and other brands boosts your authority online and makes your site more credible.

    There is always a new social network popping up, and it’s easy to focus on long-term campaigns and ignore the fads. But the fact is, Instagram is not a trend; it is here to stay. If you want to take your online presence seriously, you need to be posting like a pro, and start posting YESTERDAY.

    To get help and advice on using Instagram and other social media, click here!

    2014 Social Media Page Setup Instructions

    Social Media Page Setup Instructions

     Social Ally highly recommends that you create ALL of these social networks for your business in order to maximize your professional engagement and increase your Google Search Engine Optimization (SEO).

    Personal Facebook Page Setup Instructions:

    1. Visit https://www.facebook.com/
    2. Fill out all of your personal information in the SIGN UP fields
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    3. Skip step 1 unless you would like to connect Facebook to your email contacts
    4. Step 2 – fill out your personal profile information (the EMPLOYER field can be left blank until you make your business a Fanpage, then you can list it in that field)
    5. Step 3 – add a picture of yourself. This will be the main image of your profile that your friends and the public will be able to see
    6. Once signed in, you are able to search for people you might know; classmates, co-workers, etc. To do this, scroll to the bottom of the home screen.

    Facebook Fanpage Setup Instructions:

    1. Visit https://www.facebook.com/pages/create/
    2. Select the category that pertains to your business – fill out the appropriate information
    3. When naming your Fanpage, keep the name consistent with all your other pages
    4. When filling out the below section, make sure you add all the categories that pertain to your business.
    5. In the description box, write a brief description about your business and what you do.
      KEEP IN MIND:  the description box indexes in Google search; make sure to add your keywords!
    6. Enter your website URL, if you have multiple; add them all

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    7. Choose a unique Facebook URL; make sure it’s consistent with your branding.
    8. Upload a profile image and SKIP the next steps.
    9. Add a cover photo/profile image.
    (Click HERE for correct sizing dimensions)

    Twitter Setup Instructions:

    1. Visit https://twitter.com/
    2. Sign up for a new account
    3. Insert your name or business name into the FULL NAME field
    4. Enter your email – create password – create a UNIQUE username that applies to your business and keeps the branding consistent

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    5.  Once signed into your Twitter account and you have verified your email address, click the GEAR ICON in the right hand corner, select PROFILE and add a photo, header image, website, bio, etc.
    6. If you wish to change your twitter background, click DESIGN on the left column. For correct sizing of images, see this BLOG.

    Instagram Setup Instructions:

    1. Instagram is a CELL PHONE ONLY application. To download Instagram, visit your app store on your cell phone – search for “Instagram
    2. Once downloaded to your cell phone, click REGISTER ACCOUNT.1
    3. Choose a username and name for your account (keep branding consistent to your other social media outlets)
    4. Upload your company logo or corresponding image.
    5. After the above is complete, Instagram will prompt you to “Find your Facebook friends” – this will let your Facebook friends know you have joined Instagram and they can follow you. WE SUGGEST YOU DO THIS!

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    6.  In order to edit your profile and add your bio, website etc.; click the icon circled in the right corner. Click EDIT PROFILE

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    7.    In order to add pictures to your Instagram, click the camera icon and you can take a live photo or browse your current phone image library.
             KEEP IN MIND: you are able to email yourself images, save them to your phone and load them onto Instagram! Be sure and ALWAYS add a description, appropriate hashtag and a call-to-action on every image you post!

     

    Business Google+ Page Setup Instructions:

    Remember: your personal personal Google+ page is different than a business page!

    1. Visit http://www.google.com/+/business/
    2. Google will prompt you to login to your existing gmail account; if you don’t have one, create one.
    3. If you DO NOT have an existing Google+ personal page, Google will prompt you to create one (you must do this is order to make a business page). Once complete, go back to above URL in Step 1.
    4. Choose the appropriate category for your business

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    5.  If you choose a local business, Google will direct you through the appropriate steps to verify your business name and location

    6.   If you choose COMPANY, select your appropriate business category – choose a name for your business, list your website  and continue.
    (Google may ask to verify your phone number)
              Make sure to upload your company logo/image and keep branding consistent. 

     

     

    Pinterest Setup Instructions:

    1. Visit http://business.pinterest.com/en
    2. Click JOIN AS A BUSINESS
    3. Fill out all of your business information. Be sure and include the ABOUT section that is specific as to what your business does

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    4.  Be sure and add your profile picture (suggested: business logo)

    5.  Start creating BOARDS that are relevant to your business. See below for examples of Social Ally’s board names 1

     

     

     


    How to create a Pinterest board:

    1. Click on CREATE A BOARD

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    2.  Name your board and add in a detailed description of what kind of pins your board will be displaying

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    Tumblr Setup Instructions:

    1. Visit https://www.tumblr.com – click SIGN UP in the lower left corner

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    2. Once you fill out your info, click on CREATE A BLOG in the upper right corner (it will be an arrow drop-down button)

    3.  Click on CUSTOMIZE (this will allow you to customize the blog template, add business info, etc.)

    4.  Under EDIT THEME, choose a theme you like. Input your business title, description and avatar. (As you scroll down, you will see options to change text colors, etc. and add               additional business info)

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    LinkedIn Company Page Setup Instructions:

    1. Visit http://www.linkedin.com/company/add/show
    2. Add your company name (keep branding consistent)
    3. Your email must be an email address associated with your business. (ie. tiffany@socialallyusa.com)

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    4.   Once page is created, make sure to add a description explaining your business, any products you sell, logo, etc.

     

    How to add Facebook Groups:

    Remember: join LOTS of Facebook groups that pertain to your business; this is great for promoting and getting the word out!

    1. From your Facebook homepage, type your niche business keywords – click SEE MORE RESULTS at the bottom of the searched terms

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    2.  Once you have clicked “SEE MORE RESULTS” click “GROUPS

    3.   A list of niche groups will appear – get crazy – join as many as you want, play around with what phrases you are searching!
    Remember:
    you can load them into your Social Ally Dashboard and update to them all at once and schedule them out! 1

     

     

    How to add LinkedIn Groups:

    1.  From your LinkedIn home page, click the drop down menu and select GROUPS 

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    2.  JOIN, JOIN, JOIN!!! Join as many as your niche groups as possible!
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    Written by: Natalie Speers

    Be Social – Follow Social Ally!

    Facebook  Twitter  Youtube  Pinterest  Instagram  LinkedIn

     

    Ally (Al-ly) Verb: to unite, relate or connect in a personal relationship

    Gain an ALLY! Grow your social media presence with our management dashboard specifically designed for businesses! Request a complimentary demo at info@socialallyusa.com

    What are Hashtags and How Do We Use Them for Business?

    What are Hashtags and How Do We Use Them for Business?

    #HASHTAG  Hints for Building Your Brand and Heightening Your Engagement Probability! What are Hashtags and How Do We Use Them for Business?

    The symbol, “#”, is known as the pound sign, or, in social media lingo, “hashtag”.  And in the world of social networking, it plays an incredibly powerful role in building your brand awareness with greater chances for engagement, when used strategically.

    If a word or phrase is “hashtagged”, then the “#” sign shows up just before the word or phrase – without any spaces between content – and then acts as a label that groups together all similarly tagged posts.  For instance, if you hashtag a phrase that is referenced often, like, #TGIF, your post will join the social conversation with every other phrase that contains #TGIF.   Though you will not be flooded with other people’s like-minded posts, you have the option to monitor hash-tagged material. This is especially helpful when it comes to your business!

    You can define your business as a unique hashtag (for example: #BEginBEing), offer it each and every time you post relevant content that supports your business, and when others either comment or share your hashtag or post(s) with hashtags in it, you will be able to monitor their comments directly, without missing an opportunity to thank and engage with your potential followers.

    Once you’ve created your signature hashtag(s) for your company(ies), you can get really creative and begin to build your brand by offering complimentary goodies, links, discounts, etc. to those who share your link and repeat #YourSignatureHashtag.  This will not only entice mass sharing and enhance your engagement probability, but it will also be much easier to verify and honor those who have followed, shared and supported your various campaigns.  Happy #hashtagging!

     

    By: StevieAnne Petitt
    To gain even more insight on how to consciously collaborate and share your gifts with the masses via social media, contact Stevie at begin-being.com.

    4 Reasons why YOU should use Instagram for your Business

    Instagram is great, it might be up for debate that Instagram is quickly surpassing Facebook in popularity status! In my opinion, 4 Reasons why YOU should use Instagram for your Businessevery business should be using Instagram to their advantage. All in all, it’s in my opinion that EVERY business should be using EVERY social media outlet that exists! Why wouldn’t you?!

    So, here’s the deal – these are the 4 reasons why YOU should jump on the digital bandwagon of INSTAGRAM!

    1. Instagram has no news feed algorithm

    Think about Facebook; they are constantly changing and switching things around. One day all of your fans can see your fanpage post, the next day you’re getting half the interaction you did prior. AND NOW, Facebook made it so only 1-2% of your actual Facebook fans can see your post without spending money (this is commonly referred to as edgerank or algorithms)! Unbelievable!

    Well, guess what!? Instagram has NO edgerank or algorithm. Every single image that you share to your Instagram feed is seen in the news feeds of your fans. So, what does this mean for your business? THIS MEANS THAT it is much easier to get more engagement and user interactions. However, don’t post images that nobody cares about – post images that are eye grabbers and draws people’s attention.

    2. Humans are VISUAL

    DID YOU KNOW: 93% of our communications with others is non-verbal?
    IMAGES convey emotional responses to our audience. What we visually SEE has a significant effect on what we DO, who we are and how we feel. Since Instagram is all ‘image-based’ your business has an opportunity to convey a message in a unique way. Tip: Think before you post! Be thoughtful in what images you want representing your business.

     3. Instagram Offers a Personal Touch

    Not only are the various kinds of photo edits unique, but Instagram gives us the opportunity to give a personal touch to our business. It’s not uncommon to post ‘behind the scenes’ type photos on Instagram. People like to see WHO makes up the business, what goes on behind closed doors, etc. I would strongly advise against posting advertisement after advertisement – you will get nowhere and people WILL NOT follow you! Would you want to follow someone that was constantly in your face trying to sell you something? NO!

    Make Instagram a home where customers can come to view interesting operations of your business, have a laugh and learn some valuable information!

     4. Enter a New Market

    As I mentioned earlier, Instagram is becoming QUITE popular; especially among the younger generations. Your business needs to be where YOUR customers are – and that is on Instagram (and all social media in general)! Ask yourself: who is your target demographic? You most likely have a clear vision of that type of person. BUT, what if you could open your market to a whole new set of demographical data? What if your business is missing out on sales because of the rise of social media and outlets such as Instagram? My advice: jump on board and see what all the fuss is about; you might be pleasantly surprised. After all, what do you have to lose?

    Written by: Natalie Speers

    Be Social – Follow Social Ally!

    Facebook  Twitter  Youtube  Pinterest  Instagram  LinkedIn

     

    Ally (Al-ly)
    Verb: to unite, relate or connect in a personal relationship

    Gain an ALLY! Grow your social media presence with our management dashboard specifically designed for businesses! Request a complimentary demo at info@socialallyusa.com

    2014 Social Media Cheat Sheet: Sizes for ALL Social Media Graphics

    2014 Social Media Cheat Sheet: Sizes for ALL Social Media Graphics

    Is this the ultimate social media cheat sheet? YES!!!!

    It has the sizes for ALL the social media graphics you’ll ever need! Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube! No wonder they call it ridiculously exhaustive. Thank you for providing an excellent infographic, InfinPixels !

    social-media-image-size-cheat-sheet-2014