×
  • MENU

    Facebook Fan Page will Take yours Calls… to Action

    A “call-to-action” is a phrase or suggestion that helps guide your customers effortlessly from initial contact to  purchasing goods and services.  Having that process flow effortlessly – especially even in your absence – is an incredibly beneficial way to build your online presence consistently, save you time so you can work on your business, and assist your customers in getting what they need quickly and efficiently as well.

    Good news is, your Facebook Fan Page offers this option for you and it is displayed right in the line of sight for customers on your profile’s banner image.  See how easy it is to set it up below:

    Facebook Fan Page will Take yours Calls... to Action - Social Ally USA

     

    Step 1: Click the “Create Call-to-Action” button

     

     

     

     

    Facebook Fan Page will Take yours Calls... to Action - Social Ally USA

     

    Step 2: You are given several options including Shop Now, Sign Up, Contact Us and more! Choose the action button that best describes the page they will be directed to.  If it is purchasing your goods, perhaps “Shop now”. If offering a course or training, consider “Sign up”. And so on.

     

     

     

    Facebook Fan Page will Take yours Calls... to Action - Social Ally USA

     

    Step 3: Here, I have chosen ‘Contact Us’, as I am directing consumers to a website where they can do a multitude of purchasing, reading or sign-ups. Use which button is best for what you are offering.

     

     

     

     

    Facebook Fan Page will Take yours Calls... to Action - Social Ally USA

     

    Step 4:  Follow additional queues for each respective call-to-action you set up.  Here, the ‘Contact Us’ option prompts us to annotate where interested people are sent when accessing from an iPhone or an iPad. Again, simply annotate whether this call-to-action link you are directing them to is a website or an app.

     

     

     

    Facebook Fan Page will Take yours Calls... to Action - Social Ally USA

     

    Step 5:  Celebrate your new call-to-action!  Request a friend or fellow partner to provide feedback on how well it functions and if it is relevant to your overall Facebook Fan Page theme. If you are featuring a ‘Sign Up’ button, a majority of your Fan Page’s posts should be relevant to that time-sensitive campaign.  If ‘Shop now’, the overall theme of your page should display your products with descriptions. You get the idea.

     

     

     

    You have a passion and purpose. Unique gifts and services.  And people desire what you have to offer. Providing a call-to-action gives consumers direction and allows them to easily follow-through with purchasing your goods or contacting you.  If you’re going to use a Facebook Fan Page, use it optimally.  Hook up your Pinterest and attach your Instagram accounts as well in a matter of seconds with our step-by-step blogs.

    Written by: StevieAnne Petitt
    Social Ally 
    Social Media and Branding Agency  

    Make your Facebook Fan Page “Pinterest”ing… Add your Pins to the Menu!

    Are you using your Facebook Fan Page optimally?  Though Facebook has changed many features and algorithms behind-the-scenes, there are additional ways you can still use the versatile platform to showcase your business and products for free! All while making it easy for fans to connect quickly with you on media outlets you mutually share.

    This time around we are sharing how to add your current Pinterest pins to your Fanpage, just like the previously shared step-by-step guide we created for you to add your Instagram Feed!

    Its a simple process to add your Pinterest pins to your Facebook Fan Page’s menu tab:

     

    Screenshot 2015-02-19 13.15.35

    Step 1: From your personal page (just to pull up the appropriate fan pages linked to your account), type “Pinterest Page App” in the search box.

     

     

     

     

     

    Screenshot 2015-02-19 12.56.22

     

    Step 2: Select which fan page you will be adding your respective Pinterest pins to

     

     

     

     

    Screenshot 2015-02-19 12.57.00

    Step 3: Allow permissions for outside agency to connect the two outlets (if you agree with their terms and policy)

     

     

     

     

     

    Screenshot 2015-02-19 12.59.18

     

    Step 4: Configure settings as you deem fit for your own fan page

     

     

     

     

    Screenshot 2015-02-19 13.01.34

    Step 5:  Enjoy having your pins displayed on your fan page as well, which gives interested page viewers more of what they desire in one location!  Easy browsing makes for increased shopping and also shares your personality, attracting loyalty from like-minded pinners.

    * Consider making some pin boards private by logging into your main Pinterest page in a separate browser if you’d prefer some boards not show on your Facebook Fan Page.

     

    Here’s to making your Facebook Fan Page of interest with Pinterest!

     

    Written by: StevieAnne Petitt
    Social Ally 
    Social Media and Branding Agency 

    Fancy Up Your FanPage – 7 Steps to Add Instagram

    Are you using your Facebook Fan Page optimally?  Though Facebook has changed many features and algorithm behind-the-scenes, there are many additional ways you can still use the very versatile platform to showcase your business and products for free while also making it easy for fans to connect quickly with you on other media outlets you mutually share.

    Below is a step-by-step guide displaying the simple process to add your Instagram feed to your Facebook Fan Page:

    Screenshot 2015-02-18 16.32.54

     

    Step 1: While logged into your personal account, type ‘Instagram Feed Tab for Pages’ in your Search box. Highlight, then click.

    * The Instagram tab will not be placed on your personal page, however, you must begin the process from your personal page to correctly list the fan page you are interested in adding the IG Feed to.

     

     

     

    Screenshot 2015-02-18 16.33.03

     

    Step 2: You will be prompted to allow access. Approve, if willing.

     

     

     

    Screenshot 2015-02-18 16.35.23

     

    Step 3: Pick your page. If you run multiple pages, you will be asked to select the appropriate page relevant to the Instagram Feed you intend on uploading.

     

     

     

    Screenshot 2015-02-18 16.40.02

     

    Step 4: Authorize access to Instagram IGFeed.

     

     

     

    Screenshot 2015-02-18 16.40.42

     

    Step 5: You will see your Instagram tab on your chosen Fan Page menu bar.

     

     

     

    Screenshot 2015-02-19 09.26.46

     

    Step 6: As you begin to add more tabs to strengthen the connection between your various media outlets, you may find that recently added tabs are located under the drop down menu tab, titled: “More”.

     

     

     

    So, there you have it.  You have fancied up your Facebook Fan Page with another outlet that makes it easier and faster for others to connect with you and your services on other platforms.  This alone helps you strengthen your web presence and shows you as a consistently-followed leader in your respective industry.

    Written by: StevieAnne Petitt
    Social Ally 
    Social Media and Branding Agency

     

    #Facebook #Realtors #SocialMedia #Marketing

    3 Facebook Posts that House Quality Content from Successful Realtors

     Realtors have arguably one of the most exciting and potentially demanding careers in the world.   It takes a whole “lot” of entrepreneurial spirit and passion to thrive in such an ever-evolving profession! The good news is, social media has as many outlets as there are MLS listings and many of your prospective homebuyers are already dwelling on the likes of Facebook, Twitter, LinkedIn, and more.

    After asking on various outlets the five most important traits when trusting a realtor with such a long-term and significant purchase of buying a home, the overall consensus was that the following traits were critical:

    • Ethics – show the fruits of your labor often and post with integrity
    • Hustle – respond quickly and effectively
    • Engaging – ask questions that inspire others to engage
    • Generous with Knowledge – provide information that not only benefits readers but shows you are up-to-date with current market trends
    • Attention-to-Detail – Be sure to share posts that speak to unique needs of your potential renters and buyers

    Below are some well-constructed Facebook posts you can mirror when tailoring your campaigns so that you are sharing your passion while offering reasons homebuyers and renters should be SOLD on you!

    #Facebook #Realtors #SocialMedia #Marketing

     

     

    This post by Sun Realty Outer Bank Vacation Rentals captivates with scenery, engages with a question that really allows for previous visitors to reminisce on the best of their vacation and attract interest of new visitors on your behalf.   This post is likely to bring in new renters while bringing back previous ones.

    Screenshot 2015-02-13 12.52.55

     

     

    Here, Dave Benton uses Facebook to generously share guidance that not only empowers the clients but also may make his future process with interested homebuyers that much more successful.

     

     

    Screenshot 2015-02-17 15.59.12

     

     

     

    Village Realty OBX generated a post that shows off an available property, but only after showcasing some residents enjoying it and highlighting the unique dog-friendly feature that will prompt securing that location “fur”st.

     

     

     

     

    Moving forward, you can truly sum up all of the traits that make you a unique and ideal candidate for the property-buying process if you post from passion, engage authentically in dialogue and stay consistent with your media presence.

     

    Written by: StevieAnne Petitt
    Social Ally 
    Social Media and Branding Agency

    2014 Social Media Page Setup Instructions

    Social Media Page Setup Instructions

     Social Ally highly recommends that you create ALL of these social networks for your business in order to maximize your professional engagement and increase your Google Search Engine Optimization (SEO).

    Personal Facebook Page Setup Instructions:

    1. Visit https://www.facebook.com/
    2. Fill out all of your personal information in the SIGN UP fields
      1
    3. Skip step 1 unless you would like to connect Facebook to your email contacts
    4. Step 2 – fill out your personal profile information (the EMPLOYER field can be left blank until you make your business a Fanpage, then you can list it in that field)
    5. Step 3 – add a picture of yourself. This will be the main image of your profile that your friends and the public will be able to see
    6. Once signed in, you are able to search for people you might know; classmates, co-workers, etc. To do this, scroll to the bottom of the home screen.

    Facebook Fanpage Setup Instructions:

    1. Visit https://www.facebook.com/pages/create/
    2. Select the category that pertains to your business – fill out the appropriate information
    3. When naming your Fanpage, keep the name consistent with all your other pages
    4. When filling out the below section, make sure you add all the categories that pertain to your business.
    5. In the description box, write a brief description about your business and what you do.
      KEEP IN MIND:  the description box indexes in Google search; make sure to add your keywords!
    6. Enter your website URL, if you have multiple; add them all

    1

    7. Choose a unique Facebook URL; make sure it’s consistent with your branding.
    8. Upload a profile image and SKIP the next steps.
    9. Add a cover photo/profile image.
    (Click HERE for correct sizing dimensions)

    Twitter Setup Instructions:

    1. Visit https://twitter.com/
    2. Sign up for a new account
    3. Insert your name or business name into the FULL NAME field
    4. Enter your email – create password – create a UNIQUE username that applies to your business and keeps the branding consistent

    1

     

     

     

     

     

     

     

     

     

     

    5.  Once signed into your Twitter account and you have verified your email address, click the GEAR ICON in the right hand corner, select PROFILE and add a photo, header image, website, bio, etc.
    6. If you wish to change your twitter background, click DESIGN on the left column. For correct sizing of images, see this BLOG.

    Instagram Setup Instructions:

    1. Instagram is a CELL PHONE ONLY application. To download Instagram, visit your app store on your cell phone – search for “Instagram
    2. Once downloaded to your cell phone, click REGISTER ACCOUNT.1
    3. Choose a username and name for your account (keep branding consistent to your other social media outlets)
    4. Upload your company logo or corresponding image.
    5. After the above is complete, Instagram will prompt you to “Find your Facebook friends” – this will let your Facebook friends know you have joined Instagram and they can follow you. WE SUGGEST YOU DO THIS!

    1

    6.  In order to edit your profile and add your bio, website etc.; click the icon circled in the right corner. Click EDIT PROFILE

    1

     

     

     

     

     

     

     

    7.    In order to add pictures to your Instagram, click the camera icon and you can take a live photo or browse your current phone image library.
             KEEP IN MIND: you are able to email yourself images, save them to your phone and load them onto Instagram! Be sure and ALWAYS add a description, appropriate hashtag and a call-to-action on every image you post!

     

    Business Google+ Page Setup Instructions:

    Remember: your personal personal Google+ page is different than a business page!

    1. Visit http://www.google.com/+/business/
    2. Google will prompt you to login to your existing gmail account; if you don’t have one, create one.
    3. If you DO NOT have an existing Google+ personal page, Google will prompt you to create one (you must do this is order to make a business page). Once complete, go back to above URL in Step 1.
    4. Choose the appropriate category for your business

    1

     

     

     

     

     

     

     

     

    5.  If you choose a local business, Google will direct you through the appropriate steps to verify your business name and location

    6.   If you choose COMPANY, select your appropriate business category – choose a name for your business, list your website  and continue.
    (Google may ask to verify your phone number)
              Make sure to upload your company logo/image and keep branding consistent. 

     

     

    Pinterest Setup Instructions:

    1. Visit http://business.pinterest.com/en
    2. Click JOIN AS A BUSINESS
    3. Fill out all of your business information. Be sure and include the ABOUT section that is specific as to what your business does

    1

     

     

     

     

     

     

     

     

     

     

     

     

     

    4.  Be sure and add your profile picture (suggested: business logo)

    5.  Start creating BOARDS that are relevant to your business. See below for examples of Social Ally’s board names 1

     

     

     


    How to create a Pinterest board:

    1. Click on CREATE A BOARD

     1

    2.  Name your board and add in a detailed description of what kind of pins your board will be displaying

    1

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Tumblr Setup Instructions:

    1. Visit https://www.tumblr.com – click SIGN UP in the lower left corner

    1

    2. Once you fill out your info, click on CREATE A BLOG in the upper right corner (it will be an arrow drop-down button)

    3.  Click on CUSTOMIZE (this will allow you to customize the blog template, add business info, etc.)

    4.  Under EDIT THEME, choose a theme you like. Input your business title, description and avatar. (As you scroll down, you will see options to change text colors, etc. and add               additional business info)

    1

     

    LinkedIn Company Page Setup Instructions:

    1. Visit http://www.linkedin.com/company/add/show
    2. Add your company name (keep branding consistent)
    3. Your email must be an email address associated with your business. (ie. tiffany@socialallyusa.com)

    1

     

     

     

     

     

     

     

     

     

    4.   Once page is created, make sure to add a description explaining your business, any products you sell, logo, etc.

     

    How to add Facebook Groups:

    Remember: join LOTS of Facebook groups that pertain to your business; this is great for promoting and getting the word out!

    1. From your Facebook homepage, type your niche business keywords – click SEE MORE RESULTS at the bottom of the searched terms

    1

     

    2.  Once you have clicked “SEE MORE RESULTS” click “GROUPS

    3.   A list of niche groups will appear – get crazy – join as many as you want, play around with what phrases you are searching!
    Remember:
    you can load them into your Social Ally Dashboard and update to them all at once and schedule them out! 1

     

     

    How to add LinkedIn Groups:

    1.  From your LinkedIn home page, click the drop down menu and select GROUPS 

    1

     

     

    2.  JOIN, JOIN, JOIN!!! Join as many as your niche groups as possible!
    1

     

     

    Written by: Natalie Speers

    Be Social – Follow Social Ally!

    Facebook  Twitter  Youtube  Pinterest  Instagram  LinkedIn

     

    Ally (Al-ly) Verb: to unite, relate or connect in a personal relationship

    Gain an ALLY! Grow your social media presence with our management dashboard specifically designed for businesses! Request a complimentary demo at info@socialallyusa.com

    What are Hashtags and How Do We Use Them for Business?

    What are Hashtags and How Do We Use Them for Business?

    #HASHTAG  Hints for Building Your Brand and Heightening Your Engagement Probability! What are Hashtags and How Do We Use Them for Business?

    The symbol, “#”, is known as the pound sign, or, in social media lingo, “hashtag”.  And in the world of social networking, it plays an incredibly powerful role in building your brand awareness with greater chances for engagement, when used strategically.

    If a word or phrase is “hashtagged”, then the “#” sign shows up just before the word or phrase – without any spaces between content – and then acts as a label that groups together all similarly tagged posts.  For instance, if you hashtag a phrase that is referenced often, like, #TGIF, your post will join the social conversation with every other phrase that contains #TGIF.   Though you will not be flooded with other people’s like-minded posts, you have the option to monitor hash-tagged material. This is especially helpful when it comes to your business!

    You can define your business as a unique hashtag (for example: #BEginBEing), offer it each and every time you post relevant content that supports your business, and when others either comment or share your hashtag or post(s) with hashtags in it, you will be able to monitor their comments directly, without missing an opportunity to thank and engage with your potential followers.

    Once you’ve created your signature hashtag(s) for your company(ies), you can get really creative and begin to build your brand by offering complimentary goodies, links, discounts, etc. to those who share your link and repeat #YourSignatureHashtag.  This will not only entice mass sharing and enhance your engagement probability, but it will also be much easier to verify and honor those who have followed, shared and supported your various campaigns.  Happy #hashtagging!

     

    By: StevieAnne Petitt
    To gain even more insight on how to consciously collaborate and share your gifts with the masses via social media, contact Stevie at begin-being.com.

    The Many Faces and Facets of Facebook: Fanpages vs. Groups

    Facebook fanpages vs. groups The Many Faces and Facets of Facebook: Fanpages vs. Groups

    Facebook is arguably one of the most well-known and highly-utilized social media outlets in existence.  As a matter of fact, many of you reading this now are one of its 1.3 billion users, with the number of members rising on since your last news feed status update.

    Facebook is well-known for its housing of many personal profiles. Individual accounts are, of course, a wonderful way to keep friends, family and acquaintances you’ve approved of, up-to-date with your human experience, be it through status updates, photos, links and  more.  But, perhaps, some of Facebook’s ever-cumulating calculation is largely due to the additional features it offers – ones that lend far more opportunities to connect with like-minded people, no matter their proximity to you, either in distance or social circles.

    WHAT ARE FACEBOOK FANPAGES?

    Much like your personal profile, Facebook Fanpages allow businesses, organizations, public figures and other entities to create equally-engaging presence on its site, so long as it has been generated and authenticated as valid by Facebook – which usually takes less than 24 hours once created.

    The Many Faces and Facets of Facebook: Fanpages vs. Groups

    The best part?  Because Facebook takes a common sense approach to social media and privacy, your Facebook fanpage for say, your budding business are still visible to everyone on the internet, offering a higher engagement probability and more extensive brand awareness, while keeping your personal account private to those you’ve not approved as authorized followers.   So, whether you want to stay current on issues that interest you, or you wish to constantly provide updated information on your company’s page for all your avid fans and potential clients, you can do so, as easily as you manage your own personal page, without logging into a separate account or worrying about the crossover into your individual account.

     

    WHAT ARE FACEBOOK GROUPS?

    For example, as a HUGE FAN of the ridiculously, hilarious gameshow, “Wipeout”, I can receive updates from the creators behind the show, along with the other 6.4 million fans of the big balls and gnarly knock-downs.

    The Many Faces and Facets of Facebook: Fanpages vs. Groups

    Now, separate from the official Facebook fanpage  for “Wipeout”, there are also Facebook Groups where pages are created by the fans, for the fans that support them. This is where small group communication and opinion-sharing takes place.  This serves as a great place for similarly-interested enthusiasts of an issue, a show, a celebrity, etc. to share their opinions and information surrounding the topics the Facebook Group is dedicated to.

    Facebook associate, Nick Pineda shares: “When creating a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only. Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group. Groups range widely, from members of a church group or athletic team organizing activities to serious topics on politics and world events or even more lighthearted themes.”

    Here, a fan of Wipeout has created a Group Page for the show, and aside from myself, has an additional ten people in the group “community” that are interested in discussing content around the program:

    Using both Facebook fanages and Facebook Groups offers us even more opportunities to connect and collaborate with like-minded people, whether it be in support of our intriguing interests or our blossoming business(es). The many facets of Facebook continuously extend our reach to content we care about and connections we care to create.

    By: StevieAnne Petitt
    To gain even more insight on how to consciously collaborate and share your gifts with the masses via social media, contact Stevie at begin-being.com.

    Why is nobody seeing my Facebook Fanpage Updates? FACEBOOK SLASHES ORGANIC REACH

    The question I keep hearing from customers: Why is nobody seeing my Facebook Fanpage updates?

    BAD NEWS BEARS! Facebook has decided, yet again, to slash their organic reach on Fanpages. However, this time, it has been decreased to shocking 1-2%.

    What does this mean for you and your business?

    Only 1-2% of your fans on your Facebook fanpage will see your status updates! This can have a major impact on brands who have focused their time and money on building a heavy fanbase on their page.facebook-money social ally #socialally slashes organic reach why is nobody seeing my facebook fanpage status updates

    So, let’s think about this logically. Facebook is a business and it’s easy for us, as users, to forget that. Faebook has made it quite apparent that they are in it for the money. As business owners, it’s an important part of your marketing strategy to start thinking about dedicating some of those dollars toward Facebook advertising.

    Just to be clear, I’m not happy about that fact that Facebook has made this change. BUT, I am a business owner and I understand WHY they did it. I think it’s important for ALL size business owners to put to bed the thought that social media is free. Social media will only continue to grow; traditional marketing will eventually be completely pushed aside and primary marketing dollars WILL go to social media advertising.

    Think about it: would you ever think it would be ‘free’ for your company to advertise on television? NO! So, why would it be FREE for your company to reach targeted, mass audiences on Facebook? This is the kind of thinking YOU, as a business owner, need to start seriously planning for. It’s not out of the questions, that eventually, all social media networks will require some sort of payment to be spent in order to get noticed, make sales and generate leads.

    REMEMBER: Fans don’t keep you in business – customers do! Think about how you want to represent your company on your social media networks.

    Written by: Natalie Speers

    Be Social – Follow Social Ally!

    Facebook  Twitter  Youtube  Pinterest  Instagram  LinkedIn

     

    Ally (Al-ly)
    Verb: to unite, relate or connect in a personal relationship

    Gain an ALLY! Grow your social media presence with our management dashboard specifically designed for businesses! Request a complimentary demo at info@socialallyusa.com

    2014 Social Media Cheat Sheet: Sizes for ALL Social Media Graphics

    2014 Social Media Cheat Sheet: Sizes for ALL Social Media Graphics

    Is this the ultimate social media cheat sheet? YES!!!!

    It has the sizes for ALL the social media graphics you’ll ever need! Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube! No wonder they call it ridiculously exhaustive. Thank you for providing an excellent infographic, InfinPixels !

    social-media-image-size-cheat-sheet-2014

    How to INVITE ALL your Facebook Friends to an event/fanpage

    SAVE TIME! You no longer need to individually click each Facebook friend to invite them to your event or suggest them to your fanpage. Simply follow my instructions below!

    * This java script code is for GOOGLE CHROME users only *

    Step 1: Select “INVITE FRIENDS” for either your event or fanpage

    Step 2: Scroll to the bottom until all your friends have been loaded

    Step 3: Right click in the invite box – click “INSPECT ELEMENT”

    Step 4: Click “CONSOLE” tab

    Step 5: Paste this code and press enter (may take 1-5 minutes depending on how many friends you have).

    javascript:elms=document.getElementsByName(“checkableitems[]”);for (i=0;i<elms.length;i++){if (elms[i].type=”checkbox” )elms[i].click()};

     Enjoy!

    Be SocialFollow Social Ally!

    Ally (Al-ly)
    Verb:  to unite, relate or connect in a personal relationship

    Gain an ALLY! Grow your social media networks with our tips and tutorials! 

    Terms and Conditions
    All content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. If you wish to use my blog article, please ask. Upon approval, please include a link to my blog.