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    3 Facebook Posts that House Quality Content from Successful Realtors

     Realtors have arguably one of the most exciting and potentially demanding careers in the world.   It takes a whole “lot” of entrepreneurial spirit and passion to thrive in such an ever-evolving profession! The good news is, social media has as many outlets as there are MLS listings and many of your prospective homebuyers are already dwelling on the likes of Facebook, Twitter, LinkedIn, and more.

    After asking on various outlets the five most important traits when trusting a realtor with such a long-term and significant purchase of buying a home, the overall consensus was that the following traits were critical:

    • Ethics – show the fruits of your labor often and post with integrity
    • Hustle – respond quickly and effectively
    • Engaging – ask questions that inspire others to engage
    • Generous with Knowledge – provide information that not only benefits readers but shows you are up-to-date with current market trends
    • Attention-to-Detail – Be sure to share posts that speak to unique needs of your potential renters and buyers

    Below are some well-constructed Facebook posts you can mirror when tailoring your campaigns so that you are sharing your passion while offering reasons homebuyers and renters should be SOLD on you!

    #Facebook #Realtors #SocialMedia #Marketing

     

     

    This post by Sun Realty Outer Bank Vacation Rentals captivates with scenery, engages with a question that really allows for previous visitors to reminisce on the best of their vacation and attract interest of new visitors on your behalf.   This post is likely to bring in new renters while bringing back previous ones.

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    Here, Dave Benton uses Facebook to generously share guidance that not only empowers the clients but also may make his future process with interested homebuyers that much more successful.

     

     

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    Village Realty OBX generated a post that shows off an available property, but only after showcasing some residents enjoying it and highlighting the unique dog-friendly feature that will prompt securing that location “fur”st.

     

     

     

     

    Moving forward, you can truly sum up all of the traits that make you a unique and ideal candidate for the property-buying process if you post from passion, engage authentically in dialogue and stay consistent with your media presence.

     

    Written by: StevieAnne Petitt
    Social Ally 
    Social Media and Branding Agency

    “This.” is a New Outlet Prompting us to Think before we Link

    “This.” Is All That

     

    A new media outlet has hit the map and though it is currently still in beta-testing mode, “This”. has a reputation that is preceding its launch. As online social outlets like Screenshot 2015-02-11 12.36.50Facebook, Google and Pinterest are moving away from promotional-only posts and getting back to the root of “social” media – that is, engagement – “This.” is setting the stage for relational sharing.

     

    “This” will only allow for one link share per day for its users. “This” invites others to selectively share quality over quantity.   Now, with such exclusivity, it may not be boasted as the next favorite, but even if it doesn’t attract millions of users, its content is likely to feed like-minded connections topics that are interesting, valuable and relevant.

     

    Perhaps, too, sharing just one well-thought out campaign per day will assist others in posting from passion, while also encouraging interaction as readers are aware it’s their one shot that day for said link.

     

    Of course, users may keep their other media outlets while finding that “This.” is where they go to connect with like-minded friends, genuinely-generated content and thoughtfully shared stories. “This.” will prompt you to think before you link.

    3 TIPS to get INSTA-interaction on your #INSTAGRAM

    #1 Use Hashtags to Your Advantage

    Most companies don’t understand the power of the hashtag. Think of a hashtag as a folder that holds all the pictures around a topic, for easy and effective viewing. When you search a certain hashtag, every picture posted that used the same hashtag will show up for a user to view.

    By using relevant hashtags on your Instagram photos, you are making it possible for people that aren’t currently following your company’s profile to see your photos, engage with them, and encourage following!

    **Tip: Keep your company’s Instagram “public” so pictures will populate in a hashtag folder.

    Triangle Bikini Blog

     

     

     

    Imagine, you were shopping for a Triangle Bikini or any product you may be interested in buying and you wanted to see if this is a product you really want. When you search for the hashtag #TrinaglesBikini you will see hundreds of pictures that people have posted wearing that particular type of bikini.

     

     

     

     

     

    Screenshot 2015-02-03 10.10.16                                                                 #2 Don’t be Afraid to be Human!

    Instagram is more than just words, you are given the ability to convey your company’s voice and image in pictures! It is important to show your brand has a personality and not just a promotional agenda.

    A great example of “humanizing” your brand is a yoga studio taking pictures and giving shout-outs to their “student of the week” or putting up a post of people mastering a headstand. When you post a picture of someone, make sure you tag them, so their followers can see the photo you posted and sneak over to take a look at your engaging company profile. Any company could benefit from making their brand more humanistic as it gives your brand a personality that people feel comfortable working with or buying from.

    #3 Get in Front of the “Right” People

    You can use hScreenshot 2015-02-03 12.46.58ashtags in reverse as well! Try searching a hashtag that is relatable to your company. For instance, if you own a massage studio, you can search for the hashtag #Mom. When all the pictures of people that have hashtagged “#Mom” show up, comment with something engaging . “You’re a supermom! How do you juggle triplets!?” This makes that person feel special and put your brand directly in their “line of vision.” Maybe that busy mom even finds a few minutes to take a look at your engaging Instagram profile and follows you, or even better say “Hey, I think it’s time for a massage”

    The Difference Between a Business BLOG and a ‘BLAH’G

    The Difference Between a Business BLOG and a ‘BLAH’G

    By Stevie Petitt

    blogging-employees1

    Blogging can be an incredibly beneficial way to build your unique brand and promote your services, all while authentically expressing who you are and what makes your products and services distinct. To successfully start and maintain a blog, there are a few key strategies to adopt that will keep your content from being “Blah”, while keeping your readers engaged and tuning in for more.

    1.Seeing as we are building a blog, the beginning stages are very similar to any other project. Lay a solid foundation. One that you can stand firmly upon. Speak from your passion, purpose, beliefs and values stem from and the content should flow easily and with conviction from what readers will receive as “your voice”.

    blogging-encouragement2.”If you build it, they will come”. A blog need not cater to all people who read it. In fact, just like any business coach may tell you, sharing content tailored to your unique niche may serve best as it will attract not just like-minded readers, but devoted and passionate ones! You can bet that if your readers enjoy your blog, they will likely follow you on other projects and forms of media.

    3.Rome wasn’t built in a day and any successful blog takes both time and effort also. Though it may seem overwhelming, the truth is that devoting just a small, thoughtful and consistent amount of time daily or weekly to blogging will help you create your own marketing masterpiece.

    4. Add some video content. Give your blog a little more personality… by inviting more of yours! Keeping your videos under 2 minutes is ideal and creating content that doesn’t just showcase your personality, but also your tone, passion and enthusiasm for your prospective clientele is sure to win over audiences.

    5.Keep it short and sweet. Ideally under 400 words, with images that also accurately convey your passion and purpose!

    Follow these tips and you are on your way to a blog that is anything but “blah”. Now, get your blog rolling!

    2014 Social Media Page Setup Instructions

    Social Media Page Setup Instructions

     Social Ally highly recommends that you create ALL of these social networks for your business in order to maximize your professional engagement and increase your Google Search Engine Optimization (SEO).

    Personal Facebook Page Setup Instructions:

    1. Visit https://www.facebook.com/
    2. Fill out all of your personal information in the SIGN UP fields
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    3. Skip step 1 unless you would like to connect Facebook to your email contacts
    4. Step 2 – fill out your personal profile information (the EMPLOYER field can be left blank until you make your business a Fanpage, then you can list it in that field)
    5. Step 3 – add a picture of yourself. This will be the main image of your profile that your friends and the public will be able to see
    6. Once signed in, you are able to search for people you might know; classmates, co-workers, etc. To do this, scroll to the bottom of the home screen.

    Facebook Fanpage Setup Instructions:

    1. Visit https://www.facebook.com/pages/create/
    2. Select the category that pertains to your business – fill out the appropriate information
    3. When naming your Fanpage, keep the name consistent with all your other pages
    4. When filling out the below section, make sure you add all the categories that pertain to your business.
    5. In the description box, write a brief description about your business and what you do.
      KEEP IN MIND:  the description box indexes in Google search; make sure to add your keywords!
    6. Enter your website URL, if you have multiple; add them all

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    7. Choose a unique Facebook URL; make sure it’s consistent with your branding.
    8. Upload a profile image and SKIP the next steps.
    9. Add a cover photo/profile image.
    (Click HERE for correct sizing dimensions)

    Twitter Setup Instructions:

    1. Visit https://twitter.com/
    2. Sign up for a new account
    3. Insert your name or business name into the FULL NAME field
    4. Enter your email – create password – create a UNIQUE username that applies to your business and keeps the branding consistent

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    5.  Once signed into your Twitter account and you have verified your email address, click the GEAR ICON in the right hand corner, select PROFILE and add a photo, header image, website, bio, etc.
    6. If you wish to change your twitter background, click DESIGN on the left column. For correct sizing of images, see this BLOG.

    Instagram Setup Instructions:

    1. Instagram is a CELL PHONE ONLY application. To download Instagram, visit your app store on your cell phone – search for “Instagram
    2. Once downloaded to your cell phone, click REGISTER ACCOUNT.1
    3. Choose a username and name for your account (keep branding consistent to your other social media outlets)
    4. Upload your company logo or corresponding image.
    5. After the above is complete, Instagram will prompt you to “Find your Facebook friends” – this will let your Facebook friends know you have joined Instagram and they can follow you. WE SUGGEST YOU DO THIS!

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    6.  In order to edit your profile and add your bio, website etc.; click the icon circled in the right corner. Click EDIT PROFILE

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    7.    In order to add pictures to your Instagram, click the camera icon and you can take a live photo or browse your current phone image library.
             KEEP IN MIND: you are able to email yourself images, save them to your phone and load them onto Instagram! Be sure and ALWAYS add a description, appropriate hashtag and a call-to-action on every image you post!

     

    Business Google+ Page Setup Instructions:

    Remember: your personal personal Google+ page is different than a business page!

    1. Visit http://www.google.com/+/business/
    2. Google will prompt you to login to your existing gmail account; if you don’t have one, create one.
    3. If you DO NOT have an existing Google+ personal page, Google will prompt you to create one (you must do this is order to make a business page). Once complete, go back to above URL in Step 1.
    4. Choose the appropriate category for your business

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    5.  If you choose a local business, Google will direct you through the appropriate steps to verify your business name and location

    6.   If you choose COMPANY, select your appropriate business category – choose a name for your business, list your website  and continue.
    (Google may ask to verify your phone number)
              Make sure to upload your company logo/image and keep branding consistent. 

     

     

    Pinterest Setup Instructions:

    1. Visit http://business.pinterest.com/en
    2. Click JOIN AS A BUSINESS
    3. Fill out all of your business information. Be sure and include the ABOUT section that is specific as to what your business does

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    4.  Be sure and add your profile picture (suggested: business logo)

    5.  Start creating BOARDS that are relevant to your business. See below for examples of Social Ally’s board names 1

     

     

     


    How to create a Pinterest board:

    1. Click on CREATE A BOARD

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    2.  Name your board and add in a detailed description of what kind of pins your board will be displaying

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    Tumblr Setup Instructions:

    1. Visit https://www.tumblr.com – click SIGN UP in the lower left corner

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    2. Once you fill out your info, click on CREATE A BLOG in the upper right corner (it will be an arrow drop-down button)

    3.  Click on CUSTOMIZE (this will allow you to customize the blog template, add business info, etc.)

    4.  Under EDIT THEME, choose a theme you like. Input your business title, description and avatar. (As you scroll down, you will see options to change text colors, etc. and add               additional business info)

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    LinkedIn Company Page Setup Instructions:

    1. Visit http://www.linkedin.com/company/add/show
    2. Add your company name (keep branding consistent)
    3. Your email must be an email address associated with your business. (ie. tiffany@socialallyusa.com)

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    4.   Once page is created, make sure to add a description explaining your business, any products you sell, logo, etc.

     

    How to add Facebook Groups:

    Remember: join LOTS of Facebook groups that pertain to your business; this is great for promoting and getting the word out!

    1. From your Facebook homepage, type your niche business keywords – click SEE MORE RESULTS at the bottom of the searched terms

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    2.  Once you have clicked “SEE MORE RESULTS” click “GROUPS

    3.   A list of niche groups will appear – get crazy – join as many as you want, play around with what phrases you are searching!
    Remember:
    you can load them into your Social Ally Dashboard and update to them all at once and schedule them out! 1

     

     

    How to add LinkedIn Groups:

    1.  From your LinkedIn home page, click the drop down menu and select GROUPS 

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    2.  JOIN, JOIN, JOIN!!! Join as many as your niche groups as possible!
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    Written by: Natalie Speers

    Be Social – Follow Social Ally!

    Facebook  Twitter  Youtube  Pinterest  Instagram  LinkedIn

     

    Ally (Al-ly) Verb: to unite, relate or connect in a personal relationship

    Gain an ALLY! Grow your social media presence with our management dashboard specifically designed for businesses! Request a complimentary demo at info@socialallyusa.com

    What are Hashtags and How Do We Use Them for Business?

    What are Hashtags and How Do We Use Them for Business?

    #HASHTAG  Hints for Building Your Brand and Heightening Your Engagement Probability! What are Hashtags and How Do We Use Them for Business?

    The symbol, “#”, is known as the pound sign, or, in social media lingo, “hashtag”.  And in the world of social networking, it plays an incredibly powerful role in building your brand awareness with greater chances for engagement, when used strategically.

    If a word or phrase is “hashtagged”, then the “#” sign shows up just before the word or phrase – without any spaces between content – and then acts as a label that groups together all similarly tagged posts.  For instance, if you hashtag a phrase that is referenced often, like, #TGIF, your post will join the social conversation with every other phrase that contains #TGIF.   Though you will not be flooded with other people’s like-minded posts, you have the option to monitor hash-tagged material. This is especially helpful when it comes to your business!

    You can define your business as a unique hashtag (for example: #BEginBEing), offer it each and every time you post relevant content that supports your business, and when others either comment or share your hashtag or post(s) with hashtags in it, you will be able to monitor their comments directly, without missing an opportunity to thank and engage with your potential followers.

    Once you’ve created your signature hashtag(s) for your company(ies), you can get really creative and begin to build your brand by offering complimentary goodies, links, discounts, etc. to those who share your link and repeat #YourSignatureHashtag.  This will not only entice mass sharing and enhance your engagement probability, but it will also be much easier to verify and honor those who have followed, shared and supported your various campaigns.  Happy #hashtagging!

     

    By: StevieAnne Petitt
    To gain even more insight on how to consciously collaborate and share your gifts with the masses via social media, contact Stevie at begin-being.com.

    5 Reasons Why Your Business Website Should Have a Blog

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    By: Natalie Speers

    Unless you have been living under a rock for the past few years, you have come to realize how IMPORTANT social media and blogging has become. Traditional marketing efforts are subsiding; we are in the digital age. Jump on the bandwagon and get with it because the new shift in marketing techniques isn’t waiting around for the slow pokes! This is an ever-changing, dynamic industry; it is unpaved – their is endless information to be learned about this amazing phenomenon called: SOCIAL MEDIA!

    So, why is it important for you business to blog? I’ll explain below. No matter how BIG or small your business is, YOU CAN BENEFIT from blogging!

    Reason #1: Blogging helps your website to be found in search engines

    No matter what your business is, YOU HAVE A NICHE MARKET! Are you in the business of: agriculture, real estate, health, marketing, web design, YOU NAME IT! There is always someone ‘Googling’ keywords pertaining to your industry. TAKE ADVANTAGE OF THESE SEARCHERS! By having a blog embedded in your website, you are gaining traffic. BUT, you must post relevant articles in order for this technique to work. For example, if your business is web designing, post INTERESTING articles that people will WANT to read about web design. There are always people searching for tips on designing a free website, etc. Utilize these people; if they come across your article on Google and it strikes their interest, they will click on it and immediately be sent to your website. BINGO – you created organic traffic.

    *JUST REMEMBER, you will rank with Google if: YOUR CONTENT IS GOOD. Google is in the business of content – they rank websites that are naturally awesome! If people are spending time on your site reading your blogs, it will help with your Google ranking.

    Reason #2: Blogging humanizes your company

    Who wants to be seen as the large, unfriendly, faceless corporation? Certainly not me! If you blog, you are creating a personality for your company. Build an image for your business that reflects who you are and why customers should care. Moreover, blogging will allow you to establish expertise in your industry. Nobody knows your business better than you, right? Well then tell the consumer about it!! Not only are your building your image and creating relationships, you are scattering bait for the big, bad search engines!
    BY BLOGGING, YOU ARE ATTRACTING AN AUDIENCE THAT WOULD HAVE NOT PREVIOUSLY FOUND YOU.

    Reason #3: Blogging boosts your brand

    Businesses that blog have better relationships with their customers. Just ask yourself, would you rather give your business to someone who has no social presence and no previous history of customer interactions? The answer is NO! How many of us YELP and search reviews on companies we are unsure of before we purchase? Many people do it! By blogging, you are giving your customers a window into your personal knowledge and feelings towards certain products, situations, circumstances, etc. People will want to do business with a company that has a positive social presence.

    Reason #4: Blogging keeps your website performing

    FYI: Google robots go through and index websites every so often. If your website shows no signs of new activity, then GUESS WHAT? You wont rank! In Laymen’s terms: if you don’t post any activity on your website and a customer goes to search something pertaining to your business, you will show up wayyyyyy down at the bottom pages of Google. NOT GOOD! BLOG, BLOG, BLOG!

    Reason #5: Blogging is better than traditional marketing

    Blogging is more effective than newsletters or email blasts. The open rate for email campaigns is VERY low. Not to mention, the spam protection that comes with every standard email address. Moreover, with blogging, your customer is more likely to engage in the conversation. They also have the opportunity to follow your blog (which informs them every time your post).

    • Companies that blog have 434% more indexed pages. That means more leads.
    • Companies that blog have 97% more inbound links resulting in huge increases in pagerank.
    • Last but not least, BLOGGING IS FREE!!!!

    So, seems like a no-brainer, right?! GET TO WORK and start blogging! Let me know what you think and how blogging has helped you. Have questions? Just ask!

    Be SocialFollow Social Ally!

    Ally (Al-ly)
    Verb:  to unite, relate or connect in a personal relationship

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