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    SWINA

    Southwest Institute of Natural Aesthetics focuses on both traditional training and mind-body wellness, in order to separate them from other natural aesthetics schools in the country. Their aesthetician programs have limited class sizes for a more personalized and genuine education. The expertly trained instructors come from a wide range of aesthetics backgrounds and will help you master the skills needed to pursue your future career.

     

    THE CHALLENGE

    The challenge for the SWINA campaign was to build a stronger relationship within the SWINA community and its students. Promoting their school to a much wider audience was very important them. We had to approach the entire campaign organically with no paid media.

     

    THE GOALS

    • Increased Community Engagement
    • Promoting SWINA programs and school
    • Organic online growth

     

    THE PLATFORMS

    • Facebook
    • Google+
    • Twitter
    • Instagram
    • Pinterest

     

    SOCIAL ALLY SERVICES

     

    RESULTS/SOLUTIONS

    The results of our organic campaign for SWINA were beyond our expectations. Through engaging content, organized branding, and outreach we were able to increase not only SWINA’s following but also a more engaged community.

    In 6 months we…

    • Gained 1,476 new followers on all social media platforms using organic strategy.
    • Increased overall engagement 73.2% on all social media platforms.
    • Increased Facebook engagement 65.5%
    • Increased Instagram engagement 371%