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    AZTV (TV Station)

    AZTV is Arizona’s only-locally owned TV station. Your Phoenix-area and Northern AZ home of Family Feud, Who Wants To Be A Millionaire, Celebrity Name Game, Seinfeld, Family Guy, Rachael Ray, and more! Daily fresh, local shows, broadcasting what’s local and what’s happening right here in our market, with engaging personalities. Reaching more than 1.9 million households on channel 7 over the air, on cable and satellite.

     

    THE CHALLENGE

    AZTV had no existing social media when we began our campaign making our largest issue growing the channels with no existing audience or data to go off of.

    THE GOALS

    • Grow online presence and following from nothing
    • Create all new social media channels
    • Manage all social media campaigns
    • Build local brand awareness
    • Engage with brands audience

     

    THE PLATFORMS

    • Facebook
    • Google+
    • Twitter
    • Instagram
    • Youtube
    • Tumblr

     

    SOCIAL ALLY SERVICES

     

    RESULTS/SOLUTIONS

    Social Ally began with creating highly engaging content targeted at audiences that had interests with the AZTV programs. We saw strong growth in follower size during our campaign, as well as tremendous social engagement increase..

    In 6 months we…

    • Grew overall audience from 0 to 17,241
    • Over social engagements 194,670
    • Increased Facebook fans to 11,320
    • Increased Twitter followers to 1,780
    • Increased Instagram followers to 983