The Millennial Movement
This year, the millennial generation is expected to become the nation’s largest living group. As a generation comprised of 77 million people, they will surpass the Baby Boomers generation as of 2015. Millennials, who are defined as anyone born between 1980 and 2000, are not only becoming the largest group, but arguably the most tech savvy. Likely because most of them had cellphones by the time they were 12 or 13 years old.
As a generation that grew up with status updates and blog posts, they have been programmed to speak through digital dialogue. Continuing to evolve with technology and other futuristic innovations, Millennials have been molded to constantly integrate technology into their everyday lives. A generation that has not only captured, but is continuing to capitalize on the social media market.
The Millennial generation is a driving force behind social commerce with a purchasing power of $2.45 trillion worldwide in 2015.
The Millennial generation is a driving force behind social commerce with a purchasing power of $2.45 trillion worldwide in 2015. For brands, the need to connect to this generation is vastly apparent, but don’t go running back to old marketing methods. Traditional advertisements don’t work on this demograhic. In fact, they hate them. So, brands need to be more creative and original to capture the attention of Gen-Y. Millennials value relational branding, which expands your brand through developing relationships. The best way to connect with your audience is to engage with them and conduct an analysis on their interests and preferences.
Social Ally is comprised of Millennials who speak the same language as the millions of consumers that you are attempting to reach. We understand the importance of relational marketing and focus our efforts on organic content that will captivate your target market. As Millennials, we value interaction between brands and consumers giving us an advantage when reaching out to your projected market. When you gain an ally, you don’t just gain social media experts, you gain the mindset of millions of potential consumers.