Why Big Brands Give a Darn about Instagram
Why Big Brands Give a Darn about InstagramBy Jared Doles
For all you out there using Google to find marketing tips, you are going to find tons of articles for Facebook and Twitter over and over again. These social media giants are currently the industry leaders and the top avenues for online branding. So with limited time and finite resources, why should you even bother with the smaller outlets like Instagram?
Well here is a hard truth for you… Instagram is a HUGE market, and you are completely missing out on it! All the big boys are on Instagram, from Disney to Coca-Cola to Doritos! Do you think these moguls became huge from wasting time on avenues that don’t work? You think you are smarter than them?
Here are the facts you should be aware of before you write off Instagram:
You heard me right. 1/3 of the WORLD is currently sharing photos of food and cats with sepia filters. Recent stats showed that 34% of people aged 14-34 are currently active users on Instagram. You are missing out on millions of possible customers each day you overlook it!
Sales aren’t all about targeted ads and PPC. The fact is, no matter what industry you are in, there are competitors out there, probably with a similar product or even better than yours! To get the customers, you can’t just have a good product, but must have their loyalty. 52% of consumers say that video and photos make them more confident in a purchase. OVER HALF your customers want to see you sharing photos and videos about your brand! Who are you to tell them they’re wrong?
After the Google Penguin update, your rank on search engines are now based on how much ‘Authority’ you have on your site. Well, that authority is built by having great content that is linking back to you from other places. Instagram is included in that! Having an account that interacts with users and other brands boosts your authority online and makes your site more credible.
There is always a new social network popping up, and it’s easy to focus on long-term campaigns and ignore the fads. But the fact is, Instagram is not a trend; it is here to stay. If you want to take your online presence seriously, you need to be posting like a pro, and start posting YESTERDAY.
To get help and advice on using Instagram and other social media, click here!