5 Reasons Why Your Business Website Should Have a Blog
Unless you have been living under a rock for the past few years, you have come to realize how IMPORTANT social media and blogging has become. Traditional marketing efforts are subsiding; we are in the digital age. Jump on the bandwagon and get with it because the new shift in marketing techniques isn’t waiting around for the slow pokes! This is an ever-changing, dynamic industry; it is unpaved – their is endless information to be learned about this amazing phenomenon called: SOCIAL MEDIA!
So, why is it important for you business to blog? I’ll explain below. No matter how BIG or small your business is, YOU CAN BENEFIT from blogging!
Reason #1: Blogging helps your website to be found in search engines
No matter what your business is, YOU HAVE A NICHE MARKET! Are you in the business of: agriculture, real estate, health, marketing, web design, YOU NAME IT! There is always someone ‘Googling’ keywords pertaining to your industry. TAKE ADVANTAGE OF THESE SEARCHERS! By having a blog embedded in your website, you are gaining traffic. BUT, you must post relevant articles in order for this technique to work. For example, if your business is web designing, post INTERESTING articles that people will WANT to read about web design. There are always people searching for tips on designing a free website, etc. Utilize these people; if they come across your article on Google and it strikes their interest, they will click on it and immediately be sent to your website. BINGO – you created organic traffic.
*JUST REMEMBER, you will rank with Google if: YOUR CONTENT IS GOOD. Google is in the business of content – they rank websites that are naturally awesome! If people are spending time on your site reading your blogs, it will help with your Google ranking.
Reason #2: Blogging humanizes your company
Who wants to be seen as the large, unfriendly, faceless corporation? Certainly not me! If you blog, you are creating a personality for your company. Build an image for your business that reflects who you are and why customers should care. Moreover, blogging will allow you to establish expertise in your industry. Nobody knows your business better than you, right? Well then tell the consumer about it!! Not only are your building your image and creating relationships, you are scattering bait for the big, bad search engines!
BY BLOGGING, YOU ARE ATTRACTING AN AUDIENCE THAT WOULD HAVE NOT PREVIOUSLY FOUND YOU.
Reason #3: Blogging boosts your brand
Businesses that blog have better relationships with their customers. Just ask yourself, would you rather give your business to someone who has no social presence and no previous history of customer interactions? The answer is NO! How many of us YELP and search reviews on companies we are unsure of before we purchase? Many people do it! By blogging, you are giving your customers a window into your personal knowledge and feelings towards certain products, situations, circumstances, etc. People will want to do business with a company that has a positive social presence.
Reason #4: Blogging keeps your website performing
FYI: Google robots go through and index websites every so often. If your website shows no signs of new activity, then GUESS WHAT? You wont rank! In Laymen’s terms: if you don’t post any activity on your website and a customer goes to search something pertaining to your business, you will show up wayyyyyy down at the bottom pages of Google. NOT GOOD! BLOG, BLOG, BLOG!
Reason #5: Blogging is better than traditional marketing
Blogging is more effective than newsletters or email blasts. The open rate for email campaigns is VERY low. Not to mention, the spam protection that comes with every standard email address. Moreover, with blogging, your customer is more likely to engage in the conversation. They also have the opportunity to follow your blog (which informs them every time your post).
- Companies that blog have 434% more indexed pages. That means more leads.
- Companies that blog have 97% more inbound links resulting in huge increases in pagerank.
- Last but not least, BLOGGING IS FREE!!!!
So, seems like a no-brainer, right?! GET TO WORK and start blogging! Let me know what you think and how blogging has helped you. Have questions? Just ask!
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