You feel nothing but joy when you see a new like or a new follower on your social media, but how strong is your relationship with that person? To really build a lasting and fulfilling relationship with your fanbase, you need to make them fall in love your brand on social media - we mean like head over heels in love.
The results are in, the winner has been proclaimed, and ‘the people’ are taking to social media. Different opinions are flying around social media, as people exercise their First Amendment right in this time of historic change. But, if there’s one thing we can all agree on, we know both candidates used the power of social media to leverage their campaigns. Was the number of social media fans/followers each candidate had directly related to the results of the election? Let’s break it down. On the day of the election, November 8th:
Facebook FansDonald: 12.3 M Hillary: 8.3 M
Twitter FollowersDonald: 13.1 M Hillary: 10.3 M
Instagram FollowersDonald: 2.9 M Hillary: 3.1 M While this may not be enough information in its entirety, it is evident that overall Trump had a larger following by 23%, considering all three platforms. Maybe social media was a better indicator than the polls after all... Was this largely due to each candidate's policies, principles, and values? We can all assume so. But could the candidate’s social media efforts have also played a major role in this? Regardless of your personal beliefs, maybe there is something to learn from Trump’s marketing campaign.
According to a study conducted by EzyInsights, Trump continuously outperformed Clinton when it came to Facebook engagement. In the month of October, Trump went on Facebook Live 33 times, while Clinton went Live 11 times. Videos currently triumph over all other content being posted to Facebook right now.
Trump not only harnessed the power of video, but he also became an expert on Twitter. He was extremely active in covering major events- voicing his opinion in real time. Although his opinions were often times controversial, they did, however, generate a lot of attention in the mainstream media.It is interesting to dissect the difference in Trump vs. Clinton’s social media approach. While Clinton’s campaign, used images and text to tell a story and relate to others on an emotional level, Trump’s campaign used a much more honest and direct approach to spread his message far and wide. In total, his social media performance did, in fact, affect the election results. His high volume of activity and engagement got people talking; it was contagious. At last, our goal, as business owners who continuously strive to better market our brands, is to make sense of what worked versus what didn’t work. Let’s learn from this election, grow as a country, and stand united as one nation under God. -written by Angela Grieco at Social Ally
Does social media impact SEO (Search Engine Optimization)? With Google being the most popular search site, many of us are wondering whether our social media efforts play a critical role on how we rank on Google. While the number of likes, retweets, +1’s may not have a direct correlation, a strong social presence does, in fact, enhance the probability of earning a better ranking on the most-widely used search engine.
Piecing Together Social Media and SEO :
- Link Sharing
- Google Favors Google
- Brand Searches
- Traffic Volume
- Authoritative Ranking
Social media has changed the game of politics on a multitude of levels. With increasing pressure for politicians to get the right message in front of the right person, social media has the ability to do just that. While traditional advertising is on the decline, we are seeing an increasing number of politicians utilizing social media as a way to leverage their campaign.
6 Ways Social Media Has Affected Politics
- Access to Pertinent Information
- Direct Contact to Leaders
- Controversy Attracts Attention
- Drives Action
You’ve heard it over and over- proactive outreach is the key to social media. Engaging with your target audience, building relationships, creating brand awareness, yada yada yada… your ears are accustomed to that gibberish by now. But, what if we told you that being reactive is also paramount to your social media strategy. I know you may be thinking, reactive? Aren’t you suppose to plan ahead with social media? Yes, BUT… sometimes you simply cannot. Being reactive can mean anything from keeping up with current events to promptly engaging back with clients in real time. Let’s talk details!
3 Approaches to a Reactive Social Media Strategy1. Post content reflecting current trends, events, and timely events relevant to your brand. Unless you have some time-predicting superpower, there is no way to foresee tomorrow’s big event. Sure, we may be able to anticipate the future to an extent; but as far as posting timely content, it often times can’t be done until the present moment. Social media is the place for all things current and trendy. Be sure you are keeping up. Remember, social media is the most popular information source people first turn to. 2. Interact with your audience Engaging with your audience also needs to be done in a timely manner. Responding back to someone’s comment 3 months down the road isn’t going to cut it. In fact, Facebook business pages now have a responsiveness badge that notifies Facebook users how quickly the company responds back to its audience. Considering we live in the day of instant gratification, it’s imperative to have a great first impression on a social media platform like Facebook. 3. Watch for Opportunity Keep your eyes open for opportunities on social media. Search for keywords in your niche and take action by jumping into conversations with people who are talking about relevant topics. This may be a great way to introduce your product or service. Also, pay special attention to users that mention your brand. Giving them a little extra love is a sure way to build up a relationship. Next time you sit down to strategize your social media game plan, be sure to draw up a proactive AND a reactive blueprint. We want to hear what works best for you in the comments below. -written by Angela Grieco at Social Ally
Keeping up with social media can be overwhelming, to say the least. Attempting to master Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+, Snapchat, LinkedIn, etc. will have your brain spinning in no time. How are you suppose to find the time to post, know what content to actually post, and which platforms to post on. The questions are endless! To address your concerns, we have tested a number of solutions, and the results have concluded there is, in fact, one simple answer- post images. People love to look at images, whether it’s behind-the-scenes photos, quotes, or pictures of your product. According to CMO Council, images receive 94% more views than plain text. WOW! So to keep matters simple, create graphics that you can post to all your social media platforms. By popular demand, images fly on every social media network.
To break it down in a little more detail, we put together a list of how to utilize photos within the most popular social media platforms for business.Facebook: Optimal photo size: 1200 x 900 With over 1.55 billion active users, Facebook is the most-widely used network around the world. The accessibility to reach a large audience on Facebook can be helpful in establishing your online presence. By posting images on Facebook- you can promote your product or service, share valuable content, update your fans on company news, etc. Paying to play will surely boost exposure to your Facebook audience. *hint, hint* Twitter: Optimal photo size: 1024 x 512 Again, tweeting out images will grab people’s attention. People are visual creatures by nature! Twitter is also a great platform to reach out and connect with like-minded people in your industry. There’s never been an easier way to directly reach these big names. To give you an idea: If you create a graphic that quotes someone notable, try tagging them in your tweet. Taking the initiative may result in an unexpected flow of brand momentum. Instagram: Optimal photo size: 1936 x 1936 Instgram's sole purpose is to share photos. Need I say more? Don’t want to sound too promotional? But still want your audience to remember your brand? Instagram is your answer! Be consistent with posting creative graphics and your audience may just remember your brand in their next purchasing decision. LinkedIn: Optimal photo size: 800 x 400 As you may already know, LinkedIn is a large platform which allows professionals to connect with one another. Like a Facebook status update, you can upload photos as frequently as you desire. If your brand is looking to attract individuals in the professional sector, this is a great place to start. Share useful content on LinkedIn to target those desirable prospects. Our last and final tip is to stay consistent with your images. Be sure your social media content is cohesive with your brand’s appearance. The solution is simple at last! -Written by Angela Grieco at Social Ally
It’s official- Snapchat, now known as Snap Inc, has released Spectacles. The Snap Spectacles are sunglasses that record video from the user’s perspective in real time. But the real question is, would you wear them? The glasses come in three different colors, with a built-in camera on each side of the lens. Once the user hits record by tapping a small button on the left side of the glasses, a light both inside and outside the glasses is activated. This light lets both yourself and others know when you are recording. The purpose of these glasses is to be able to save moments in time that will last forever. These memories will no longer take up storage in your head; rather, a smartphone or computer will do the storing for you. Reliving those memories are just a click away! There is no doubt that the best part of these sunglasses is the price. The Specs are $130 in comparison to Google glasses that are a whopping $1,500. Investing in Specs surely won’t break the bank. The anticipation of whether these glasses will be a hit or a complete bust has each of us asking the same questions. Is it creepy that you can record random people at public outings? Or is it acceptable considering the light notifies people when you are recording? And what about night life? Why would you wear sunglasses in a dark night club? Isn’t the point of Snapchat to embarrass both you and your drunk friends on your story... and then regret it the next day. (By the way, stay tuned for our upcoming Snapchat project.) We want to hear your opinion on the Spectacles in the comments below. Will you be caught making a ‘Spectacle’ of yourself? -written by Angela Grieco at Social Ally
Navigating the social world as a brand can often times feel intimidating. If social media is mostly comprised of individuals interacting with other individuals, then how do you position yourself as a company? After all, you want to sound like a human, not just another promotional company.
6 Ways to Humanize Your Brand
- Be a Person on Social Media, Not a Robot
- Speak in Your Customer’s Lingo
- Engage and Interact With Your Fans
- Own Up to Your Mistakes
- Use Humor to Connect With Your Audience
- Keep up With Timely Events
'Content marketing’- you’ve probably heard those buzzwords flying around the Internet by now, but what does it even mean? And more importantly, how does it fit in with your social media strategy as a business? Content marketing is defined as “providing relevant and valuable content to attract, acquire, and engage a clearly defined target audience.” Providing free value can fall into an array of categories, some of which include blog posts, podcast episodes, and social media content. Social media is no doubt our favorite! It is the most widely used platform when it comes to content marketing. It is not only well recognized, but more importantly, it’s where your customers live. By providing valuable content via social media, you have an opportunity, easier than ever before, to directly reach your target market. As a business, you can utilize this tactic as full leverage. Here's how:
6 Ways to Use Content Marketing For Social Media
Share Photos and Videos
Share Engaging Content
Share Tips, Tricks, and Best Practices
Play on Nostalgia
Share Behind The Scenes Footage
Communicate What Your Company Does
Unless you’ve been hiding under an enormous rock, you’ve probably heard all the buzz about Instagram’s new logo. The social media platform changed its iconic camera logo and replaced it with a simplistic, colorful design that somewhat resembles a camera - and Millennials are freaking out all over social media. Although most Instagram users are not a fan of the new logo, we were quite impressed. Instagram took the time to recognize what photography and art mean in today’s world. Their eye-catching video navigates through the brand’s process of dissecting the original polaroid image to recreate a more modern and bright icon. It’s sleek, it’s colorful and it symbolizes what the modern day camera is. The new logo and clean black & white interface allows more emphasis to be made on people’s photography. Although people don’t like change, it’s time to embrace it and understand that as the world changes around us, a modern photo app like Instagram should change, too. Take a deeper look at our 3 reasons you should not hate the new Instagram logo:
SIMPLICITYThe new Instagram logo reflects a sleek, modern look similar to Apple’s icons. Besides the simplicity in the logo design, Instagram also followed up with a chic update to the overall app design.
“The simpler design puts more focus on your photos and videos without changing how you navigate the app,” Instagram said in its recent blog post.
OUT WITH THE OLD IN WITH THE NEWWhy should an app as modern and revolutionary as Instagram be tied down to such an old-fashioned logo. I’d bet some kids don’t even know that the old logo was supposed to be a camera. Cameras haven’t looked like that in decades. Do people even use cameras anymore? Who needs to when we have, well Instagram.
THIS TWEETWe don’t need an excuse to love hilarious tweets. Thanks Instagram for fueling the creativity of social media users everywhere.