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    Did Social Media Predict the Presidential Election?

    The results are in, the winner has been proclaimed, and ‘the people’ are taking to social media. Different opinions are flying around social media, as people exercise their First Amendment right in this time of historic change. But, if there’s one thing we can all agree on, we know both candidates used the power of social media to leverage their campaigns. Was the number of social media fans/followers each candidate had directly related to the results of the election? Let’s break it down.

    social-media

    On the day of the election, November 8th:

    Facebook Fans

    Donald: 12.3 M

    Hillary: 8.3 M

    Twitter Followers

    Donald: 13.1 M

    Hillary: 10.3 M

    Instagram Followers

    Donald: 2.9 M

    Hillary: 3.1 M

    While this may not be enough information in its entirety, it is evident that overall Trump had a larger following by 23%, considering all three platforms. Maybe social media was a better indicator than the polls after all…

    Was this largely due to each candidate’s policies, principles, and values? We can all assume so. But could the candidate’s social media efforts have also played a major role in this? Regardless of your personal beliefs, maybe there is something to learn from Trump’s marketing campaign.

    trump

    According to a study conducted by EzyInsights, Trump continuously outperformed Clinton when it came to Facebook engagement. In the month of October, Trump went on Facebook Live 33 times, while Clinton went Live 11 times. Videos currently triumph over all other content being posted to Facebook right now.

    Trump not only harnessed the power of video, but he also became an expert on Twitter. He was extremely active in covering major events- voicing his opinion in real time.  Although his opinions were often times controversial, they did, however, generate a lot of attention in the mainstream media.

    It is interesting to dissect the difference in Trump vs. Clinton’s social media approach. While Clinton’s campaign, used images and text to tell a story and relate to others on an emotional level, Trump’s campaign used a much more honest and direct approach to spread his message far and wide. In total, his social media performance did, in fact, affect the election results. His high volume of activity and engagement got people talking; it was contagious.

    At last, our goal, as business owners who continuously strive to better market our brands, is to make sense of what worked versus what didn’t work. Let’s learn from this election, grow as a country, and stand united as one nation under God.

    -written by Angela Grieco at Social Ally

    5 Ways Social Media Impacts SEO

    Does social media impact SEO (Search Engine Optimization)? With Google being the most popular search site, many of us are wondering whether our social media efforts play a critical role on how we rank on Google. While the number of likes, retweets, +1’s may not have a direct correlation, a strong social presence does, in fact, enhance the probability of earning a better ranking on the most-widely used search engine.

    SEO

    Piecing Together Social Media and SEO :

    1. Link Sharing

    The stronger your social media presence, the better the chances your brand will be seen. And the more your brand is seen, the greater the propensity your website will be shared. Directly tweeting  your link opens the opportunity to improve SEO. However, if other businesses/bloggers were to feature your brand and link back to your site, this link sharing would improve your ranking on Google.

    1. Google Favors Google

    A Google+ profile is a lot more beneficial than many of you may realize. While, it’s not the most popular platform, it does, in fact, play a major role in SEO. Since Google favors Google, everything posted on Google+ is indexed in the search engine. Therefore, the more activity (e.g. posts, reviews, engagement, etc.) on Google+, the better your website will rank.

    1. Brand Searches

    One of the main goals for most businesses is to spread brand awareness, particularly via social media. With that being said, if an increasing number of people are familiar with your business, the more likely they are to Google search you. As a result, the more people that Google you, the more authority you will have on the search engine.

    1. Traffic Volume

    Increasing traffic to your website via social media is another common goal. Google uses specific metrics, such as volume of traffic, time on site, bounce rate, and pages per visit to measure the popularity of a page. These analytics are key factors in the SEO algorithm.

    1. Authoritative Ranking

    Social media sites hold major authority on Google. This is because Facebook, Twitter, Instagram, Linkedin, etc. are hugely popular sites. Therefore, if your brand has profiles on these platforms, they will appear on the first page of a SERP (Search Engine Results Page). Appearing on the first page of Google is imperative because not many users look past the first page.

    SEO

    As you can see, social media and SEO walk hand in hand. Optimizing your social outlets will only benefit your business in the long run. The overall organic success of your company can be contributed to how much effort you are putting into your social media.

    -written by Angela Grieco at Social Ally