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    The Power of Social Media in Politics

    Social media has changed the game of politics on a multitude of levels. With increasing pressure for politicians to get the right message in front of the right person, social media has the ability to do just that. While traditional advertising is on the decline, we are seeing an increasing number of politicians utilizing social media as a way to leverage their campaign.

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    6 Ways Social Media Has Affected Politics

    1. Access to Pertinent Informationhp2mpjt5b6

    The quickest and most accessible way to access information is to log into social media. From debates that are live streaming to political articles and real-time updates, users can find a plethora of information within seconds of logging in. Intelligence is at your fingertips.

    1. Direct Contact to Leaderspexels-photo-large

    Say it ain’t so, if you want to tweet at the real Donald Trump or Hillary Clinton, the opportunity lies in your hands. Platforms like Twitter make this connection more personable than ever before. Having the ability to directly contact people of political status makes people feel like their voice is heard.

    1. Controversy Attracts Attention
      social media politics

    Opinions stir up controversy, and controversy attracts attention. Whether it’s positive or negative,  publicity gets people talking.  Getting people to talk about the election prompts a call to action. Social media has allowed for more people to get involved with the elections, especially younger generations.

    1. Drives ActionUnited States presidential election, 2016

    Social media encourages users to take action. Users can connect with people of the same political affiliation, participate in political polls, donate money to campaigns, sign a petition, and so on. Getting involved is more convenient than ever before. And convenience, well, it seems to be the underlying theme of today’s age.

    It’s a funky thought to try and imagine where this upcoming election would be without social media. Social media has made a powerful impact in the way we process information and form opinions. Both parties have sought to spread their message across this nation by influencing people of all ages across all platforms. So what’s next? Voting via social media?

    We want to hear your thoughts in the comments below.

    -Written by Angela Grieco at Social Ally

    Why a Proactive Social Media Strategy Isn’t Enough

    You’ve heard it over and over- proactive outreach is the key to social media. Engaging with your target audience, building relationships, creating brand awareness, yada yada yada… your ears are accustomed to that gibberish by now. But, what if we told you that being reactive is also paramount to your social media strategy.

    social media strategy

    I know you may be thinking, reactive? Aren’t you suppose to plan ahead with social media? Yes, BUT… sometimes you simply cannot. Being reactive can mean anything from keeping up with current events to promptly engaging back with clients in real time. Let’s talk details!

    3 Approaches to a Reactive Social Media Strategy

    1. Post content reflecting current trends, events, and timely events relevant to your brand. 

    Unless you have some time-predicting superpower, there is no way to foresee tomorrow’s  big event. Sure, we may be able to anticipate the future to an extent; but as far as posting timely content, it often times can’t be done until the present moment. Social media is the place for all things current and trendy. Be sure you are keeping up. Remember, social media is the most popular information source people first turn to. 

    964_min2. Interact with your audience

    Engaging with your audience also needs to be done in a timely manner. Responding back to someone’s comment 3 months down the road isn’t going to cut it. In fact, Facebook business pages now have a responsiveness badge that notifies Facebook users how quickly the company responds back to its audience. Considering we live in the day of instant gratification, it’s imperative to have a great first impression on a social media platform like Facebook.

    hands-woman-apple-desk-large3. Watch for Opportunity

    Keep your eyes open for opportunities on social media. Search for keywords in your niche and take action by jumping into conversations with people who are talking about relevant topics. This may be a great way to introduce your product or service. Also, pay special attention to users that mention your brand. Giving them a little extra love is a sure way to build up a relationship.

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    Next time you sit down to strategize your social media game plan, be sure to draw up a proactive AND a reactive blueprint. We want to hear what works best for you in the comments below.

    the-opportunity

    -written by Angela Grieco at Social Ally

    The Simple Solution to Mastering Social Media

    Keeping up with social media can be overwhelming, to say the least. Attempting to master Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+, Snapchat, LinkedIn, etc. will have your brain spinning in no time. How are you suppose to find the time to post, know what content to actually post, and which platforms to post on. The questions are endless!

    To address your concerns, we have tested a number of solutions, and the results have concluded there is, in fact, one simple answerpost images. People love to look at images, whether it’s behind-the-scenes photos, quotes, or pictures of your product. According to CMO Council, images receive 94% more views than plain text. WOW!

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    So to keep matters simple, create graphics that you can post to all your social media platforms. By popular demand, images fly on every social media network.

    To break it down in a little more detail, we put together a list of how to utilize photos within the most popular social media platforms for business.

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    Facebook: Optimal photo size: 1200 x 900

    With over 1.55 billion active users, Facebook is the most-widely used network around the world. The accessibility to reach a large audience on Facebook can be helpful in establishing your online presence. By posting images on Facebook- you can promote your product or service, share valuable content, update your fans on company news, etc. Paying to play will surely boost exposure to your Facebook audience. *hint, hint*

    Twitter: Optimal photo size: 1024 x 512

    Again, tweeting out images will grab people’s attention. People are visual creatures by nature! Twitter is also a  great platform to reach out and  connect with like-minded people in your industry. There’s never been an easier way to directly reach these big names. To give you an idea: If you create a graphic that quotes someone notable, try tagging them in your tweet. Taking the initiative may result in an unexpected flow of brand momentum.

    Instagram: Optimal photo size: 1936 x 1936

    Instgram’s sole purpose is to share photos. Need I say more? Don’t want to sound too promotional? But still want your audience to remember your brand? Instagram is your answer! Be consistent with posting creative graphics and your audience may just remember your brand in their next purchasing decision.

    LinkedIn: Optimal photo size: 800 x 400

    As you may already know, LinkedIn is a large platform which allows professionals to connect with one another. Like a Facebook status update, you can upload photos as frequently as you desire. If your brand is looking to attract individuals in the professional sector, this is a great place to start. Share useful content on LinkedIn to target those  desirable prospects.

    Our last and final tip is to stay consistent with your images. Be sure your social media content is cohesive with your brand’s appearance. The solution is simple at last!

    -Written by Angela Grieco at Social Ally

     

     

    Will You Be Caught Making a ‘Spectacle’ of Yourself?

    1It’s official- Snapchat, now known as Snap Inc, has released Spectacles. The Snap Spectacles are sunglasses that record video from the user’s perspective in real time. But the real question is, would you wear them?

    The glasses come in three different colors, with a built-in camera on each side of the lens. Once the user hits record by tapping a small button on the left side of the glasses, a light both inside and outside the glasses is activated. This light lets both yourself and others know when you are recording.

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    The purpose of these glasses is to be able to save moments in time that will last forever. These memories will no longer take up storage in your head; rather, a smartphone or computer will do the storing for you. Reliving those memories are just a click away!

    There is no doubt that the best part of these sunglasses is the price. The Specs are $130 in comparison to Google glasses that are a whopping $1,500. Investing in Specs surely won’t break the bank.

    The anticipation of whether these glasses will be a hit or a complete bust has each of us asking the same questions.Spectacle

    Is it creepy that you can record random people at public outings? Or is it acceptable considering the light notifies people when you are recording?

    And what about night life? Why would you wear sunglasses in a dark night club?  Isn’t the point of Snapchat to embarrass both you and your drunk friends on your story… and then regret it the next day. (By the way, stay tuned for our upcoming  Snapchat project.)

    We want to hear your opinion on the Spectacles in the comments below. Will you be caught making a ‘Spectacle’ of yourself?

    -written by Angela Grieco at Social Ally