Your Business NEEDS Social Media Branding
Earlier we discussed why social media is essential for your business and if that still doesn’t persuade you, then let’s have the numbers do all the talking. According to the Pew Research Center, about 74% of all Internet users go on social networking sites. This includes people of all ages:
With social media as the new norm, here are some tips on how to get started if you haven’t already.
- Start posting and engaging on multiple platforms to interact with different audiences. Try a Facebook, Twitter, Tumblr, Instagram, etc. Each one has their own unique style, so optimize your use of each of them. For example, Twitter limits your post to 140 characters, which includes links and pictures. Therefore, you’ll need to keep your posts short. *Bonus tip: The more you participate in social networking sites, the higher your Google ranking. For that reason, it’s strongly recommended to post everyday and respond to any comments or messages.
- Take pictures, incorporate audio and/or video to add some pizzazz to your posts. Don’t just post some boring written text without some form of multimedia attached to it. Would that grab your attention? No, it would not, so don’t waste your time with half-hearted posts that you, yourself, wouldn’t be interested in seeing and sharing.
- Utilize a social media management tool to schedule out posts and analyze the influence of your posts in your network.
- Now that you have finally began publishing content, it’s time for you to start listening and interacting with not only your audience, but industry leaders and people within those communities. The best way to do this by joining a group and commenting or liking (whatever you see fit) on other people’s posts. Another way to do this, is by scrolling through your feed.
If this all seems overwhelming, consider hiring a social media agency like Social Ally, a group of social media and branding experts, to do all of the above and more. For more questions on our services, click here.