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    Your Business NEEDS Social Media Branding

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    Earlier we discussed why social media is essential for your business and if that still doesn’t persuade you, then let’s have the numbers do all the talking. According to the Pew Research Center, about 74% of all Internet users go on social networking sites. This includes people of all ages:

    Social Ally USA

    With social media as the new norm, here are some tips on how to get started if you haven’t already.

    1. Start posting and engaging on multiple platforms to interact with different audiences. Try a Facebook, Twitter, Tumblr, Instagram, etc. Each one has their own unique style, so optimize your use of each of them. For example, Twitter limits your post to 140 characters, which includes links and pictures. Therefore, you’ll need to keep your posts short. *Bonus tip: The more you participate in social networking sites, the higher your Google ranking. For that reason, it’s strongly recommended to post everyday and respond to any comments or messages.
    2. Take pictures, incorporate audio and/or video to add some pizzazz to your posts. Don’t just post some boring written text without some form of multimedia attached to it. Would that grab your attention? No, it would not, so don’t waste your time with half-hearted posts that you, yourself, wouldn’t be interested in seeing and sharing.
    3. Utilize a social media management tool to schedule out posts and analyze the influence of your posts in your network.
    4. Now that you have finally began publishing content, it’s time for you to start listening and interacting with not only your audience, but industry leaders and people within those communities. The best way to do this by joining a group and commenting or liking (whatever you see fit) on other people’s posts. Another way to do this, is by scrolling through your feed.

    If this all seems overwhelming, consider hiring a social media agency like Social Ally, a group of social media and branding experts, to do all of the above and more. For more questions on our services, click here.

     

     

    Written by: Alyssa Guzman
    Social Ally Social Media and Branding Agency

    The “Ally” Advantage: Proactive means Profit

    Blog Graphic GabImagine, a platform created for the sole purpose of connecting and engaging with just a click of a button.  Allowing brands to reach an audience of millions within a matter of seconds. An audience who spends an average of 37 minutes a day, not just listening, but interacting.

    Social media has created the perfect atmosphere for businesses to take a proactive approach to further relationships that will impact your business. Traditionally, marketers have raced at the chance of billboard ads, TV commercials, and newspapers all to overload the consumer with ads.  This approach is not only outdated and costly, but ultimately ineffective. Not to mention, it’s reach is over when it’s exposure is. Social media provides businesses with the opportunity to target the individuals who are interested in their brands and, furthermore, inform those who have not yet heard of them. It is imperative that brands understand the importance of a proactive social media outreach, and we are here to help.

    Social Ally is dedicated to building the online presence of brands by providing a proactive outreach needed to maximize your brand. By using keywords, we can identify those aware of your brand, and entice those who aren’t, providing you the opportunity to showcase the services you have to offer. Social Ally is not only able to identify your target audience, but also engage with them. We cultivate an environment of relational marketing that expands your online presence immensely. In order for a proactive outreach to be successful, it must be monitored constantly. Social Ally understands that interaction between the brand and its audience is imperative, and requires consistent attention. Response management is powerfully implemented through our efforts, as we understand the importance of fostering online relationships. With us as your ally, every question is answered, and every opinion is taken into account. Ultimately, your audience is out there waiting to be impacted by your brand, and Social Ally is here to help you reach them. #GainAnAlly today!

     

    Written by: Gabrielle Melendez
    Social Ally Social Media and Branding Agency

    Social Media is Word of Mouth – Pumped Up

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    Over the weekend, teens were posting videos and pictures of the #KylieJennerChallenge, an attempt to get Jenner’s full lips by sucking on a jar or shot glass. This quickly gained momentum over social media and has become a national phenomenon.

    Although this may not be the best example of the influence social media has on people, it nonetheless shows it. There’s controversy on whether or not social media impacts people’s lives, encouraging them to share with others and take action. There have been countless sightings on the Internet criticizing people for doing nothing but sitting on their couch and liking a Facebook status that will donate money to “Freddy’s Cancer Fund.” However, critics underestimate the power of brand awareness and peer recommendations. #KylieJennerChallenge

    For example, a TED talk given by Clay Shirky, a social media theorist, demonstrates the value behind social media. In a positive light, Shirky described a shattering earthquake in China that was reported to the public via Twitter before it reached traditional media news outlets. Shirky also noted that the last time China had an earthquake of the same magnitude, that it took about 3 months to report that the incident had even occurred in the first place. Thus, social media allows for everyone to see uncensored and real content. Oh, and it gets better. The tweets exposed other people from all around the world and donations to renovate the area flooded in.

    Social media is revolutionary because it stimulates action through word of mouth on a global scale.

     

     

    Mobile Sites and Google Getting Friendly

     

    April 21st, Google is expanding their ranking signals for mobile-friendly sites.  This means that websites that are mobile-friendly will rank higher in the Google search inquiries than those who are not easily accessible via mobile.

    Google Rank BlogThink about what this means for you as a company and you as a consumer.  Let’s take consideration as the customer first, seeing as it is them who drive our businesses anyhow.   If you have recently been in the seat of a consumer, utilizing your cell phone for an online site that just didn’t work easily, you likely became frustrated and quickly returned to the list of next best options.

    In efforts to keep their Googlers happy, Google is now ranking mobile-friendly sites higher in their search engine and subsequently, sliding mobile-finicky sites down towards the bottom of the list. If your site “mostly works” on mobile but has a few areas that do not convert, Google will not land you half-way up the page.  Either your site IS or IS NOT mobile-friendly.

    You can check with a few simple steps here:

    1. Go to this Easy-to-Use Checking Tool .
    2. Type in your website and click Analyze.

    Of course, you may not find it within the scope of your business to have your services on mobile, but if the rankings are in your favor, why not double-check that for those on the Go, you are their first stop?

    Digitally Humanizing Your Brand

    Alyssa is a badassIt’s critical to have a clear idea of how you want your brand to be perceived by the public. By that I mean more than just logos and slogans (although those are important too), building a positive online reputation requires so much more than that. Social media is a chance to not only tell people about your brand, but it’s also a chance to communicate with your customer. Publish share-worthy content that is relevant to your brand’s mission and purpose. By doing this, you will attract a niche audience that will love to engage with your brand because they find value in it. See our previous post on Disney’s tactics to get an inside look on how to post interesting content. 

    Remember that social media allows for a two-way communication avenue unlike traditional media. So, listening is just as important as publishing. By listening, you open opportunities to interact with your audience. Respond to mentions, comments (positive and negative), questions, and other messages. Your audience will notice your acknowledgement and grow a positive sentiment towards your brand.

    Be original. Be real. Be human. This will make your brand more meaningful and trustworthy to your audience. It’s understandable that you want to sell your product or service to the people, however, we encourage to promote yourself sparingly. 

    Now that you understand the importance of building a reputable brand online, here are few tips: 

    1. Join groups on multiple social media platforms and actively participate to gain brand awareness.
    2. Engage your users’ senses by developing visual and audio content such as podcasts, videos, gifs, etc.
    3. Incorporate widgets or plugins to other sites for easy access to your social media pages. For example, adding social media icons on your website or a Twitterfeed are effective methods to leading users to your social pages.

    Sources:

    http://www.forbes.com/sites/work-in-progress/2010/12/13/10-ways-to-successfully-build-your-online-reputation/

    http://www.forbes.com/sites/work-in-progress/2010/04/28/5-guaranteed-ways-to-establish-your-reputation-as-an-expert-in-your-field-via-social-media/

    http://www.entrepreneur.com/article/226784

    Written by: Alyssa Guzman
    Social Ally Social Media and Branding Agency

     

    Join the New Social Site That is Putting Twitter Out of Business

    As they say, all great things have to come to an end. With the advent of new social platforms, the older sites slowly die out. It happened to Tom, and now it is happening to Twitter. Last week, a new social platform emerged that has been stealing the stage with thousands of new followers. It seems that Twitter may have finally met it’s match with this new giant, the dawn of the social age: TwitFace.

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    TwitFace is similar to other social sites in its methods and its attractions. Just like Instagram, Twitter and Facebook, it focuses around individual profiles where you share pictures and text. Friends and followers can interact with you over TwitFace by commenting and interacting with your post. What is different about this new giant is the content itself.

     

     

     

    Many fans and followers complained about the kind of content being shared over the outdated sites. Major life events, factual articles and intellectual discussion have been inundating the social sites to a maddening degree.

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    Followers were getting tired and TwitFace answered. With this new platform, each profile is limited to only 3 distinct content steams.

    Driving Selfies

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    A good driving selfie can make all the difference. Whether it’s impressing a boy in class or making your ex jealous, the car selfie is a hallmark of a properly run social page. Who wants to see content about presidential debates and war in the middle east when hot girls driving dangerously are so appealing?

     

     

     

    Cat Pictures

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    Let’s face it, social media is made for the ailurophiles of the world. Cats are just so darn cute and we want to see more of them. Now you don’t have to scroll past pictures of family gatherings to find our favorite people anymore!

     

     

     

     

    Passive-Aggressive, Attention-Seeking Posts

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    We all need an avenue to be heard, and Twitter just wasn’t cutting it. We need attention and we need it now! TwitFace provides the perfect venue for those times when you just need people to stop focusing on the world around them and start focusing on you.

     

     

     

     

    The world is changing and the demands of the people have to come first. TwitFace is the new world of online interaction and we are excited to be a part of it. To see TwitFace for yourself, follow the link here:

    Written by: Jared Doles
    Social Ally Social Media and Branding Agency