Why Social Media is Essential for Your Business
Shopping online is nothing new and this behavior is encouraged with the addition of convenient buying options available on social media platforms such as Facebook and Pinterest. This serves as an opportunity to not only increase brand awareness but generate sales. However, don’t expect social media to replace your sales staff! Social media is rather an avenue for your business to communicate 1:1 with your audience about your brand. We encourage you to reflect on these questions:
1. What value does your business offer?
2. Where do those in most need of your services congregate?
3. What stories do you want to share with them to promote your passion and purpose?
In one of our earlier posts on understanding what makes YouTube videos go viral, we noted that emotion is the driving force for sharing content and thus increasing reach. It’s no different for content that goes on your Facebook, Twitter, Instagram, Tumblr, etc. pages. The more connected you are with your audience, the more likely they will trust your brand. When followers trust you, they help you. Typically, by purchasing, re-purchasing and raving about the product to their social circles. Another way to look at it according to Peg Fitzpatrick, social media director for Canva, is to view social media content as mini-commercials for your brand. What is it about your post that they’re going to want to share with everyone?
Additionally, social media has done most of the work categorizing specific groups that are interested in your very business. You can join these niche hubs and build a rapport with those active members. This is more so about relational marketing, that is, sharing informative and entertaining content without pushing a promotional agenda. Keeping in mind that social media serves as an outlet for customer service. Social media is fast-paced and your customers expect a rapid response within 12-24 hours. By doing so, you build trust and good reputation with your niche audience.
More importantly, social media is a source for SEO. In our previous blog post regarding SEO and social media we explain that social media increases your authority, which corresponds with an increase in Google rankings. What does that mean? It means that the likelihood of your business popping up on a Google search query are heightened, in turn building brand awareness.
So you see, it’s no longer a question of “IF” you will be present on social media, rather, the question of “WHEN”.