What Color IS the F#%$ing Dress!?
There are some questions that were never meant to be answered. What is the meaning of life? What does this all mean? Where do we come from? And maybe the most potent of all… what color was #thedress ?
Yesterday, the internet was torn apart by a phenomenon of the dress. Lines were drawn, threats were made, and a lot of googling probably happened. It seemed we never would reach a consensus on if this dress was black/blue or white/gold.
But do you really want the answer?
Don’t worry, you aren’t going blind. No, you don’t have brain cancer, and no, the illuminati was not involved in any way. You may find that the real answer is even weirder than you thought.
The facts: Yes, the way our retinas receive light varies person to person. However, the reason you see different colors is not based on the light coming into your eyes. It is based on the way your brain interprets that light. That’s right, it is your brain that decides if the dress is dark or light. Some is based on the gradient, some is based on the angle of your screen, but much of it is actually based on your own preconceptions and memories of those colors. Scientists say that even the texture of the lace can trigger a color memory in your brain.
Now, you may be saying ‘’But that doesn’t answer the F#$^%ng question!” Some internet fans have already discovered that the dress, sold online, is actually black/blue. But it didn’t stop this dress from almost tearing families at the seams.
At least these guys are in the spirit:
Written by: Jared Doles
Social Media and Branding Agency