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    Why Big Brands Give a Darn about Instagram

    Why Big Brands Give a Darn about Instagram

    By Jared Doles

    For all you out there using Google to find marketing tips, you are going to find tons of articles for Facebook and Twitter over and over again. These social media giants are currently the industry leaders and the top avenues for online branding. So with limited time and finite resources, why should you even bother with the smaller outlets like Instagram?

    Well here is a hard truth for you… Instagram is a HUGE market, and you are completely missing out on it! All the big boys are on Instagram, from Disney to Coca-Cola to Doritos! Do you think these moguls became huge from wasting time on avenues that don’t work? You think you are smarter than them?

    Here are the facts you should be aware of before you write off Instagram:

    11/3 of the world is on Instagram

    You heard me right. 1/3 of the WORLD is currently sharing photos of food and cats with sepia filters. Recent stats showed that 34% of people aged 14-34 are currently active users on Instagram. You are missing out on millions of possible customers each day you overlook it!

    2Instagram gives you a HUGE brand confidence boost

    Sales aren’t all about targeted ads and PPC. The fact is, no matter what industry you are in, there are competitors out there, probably with a similar product or even better than yours! To get the customers, you can’t just have a good product, but must have their loyalty. 52% of consumers say that video and photos make them more confident in a purchase. OVER HALF your customers want to see you sharing photos and videos about your brand! Who are you to tell them they’re wrong?

    3Instagram Boosts your SEO

    After the Google Penguin update, your rank on search engines are now based on how much ‘Authority’ you have on your site. Well, that authority is built by having great content that is linking back to you from other places. Instagram is included in that! Having an account that interacts with users and other brands boosts your authority online and makes your site more credible.

    There is always a new social network popping up, and it’s easy to focus on long-term campaigns and ignore the fads. But the fact is, Instagram is not a trend; it is here to stay. If you want to take your online presence seriously, you need to be posting like a pro, and start posting YESTERDAY.

    To get help and advice on using Instagram and other social media, click here!

    4 Facebook Lessons You Can Learn from Disney

    4 Facebook Lessons You Can Learn from Disney

    By Jared Doles

    If you were to find a magic genie, or a fairy godmother, or even a shooting star, what would your first wish be? If you thought ‘I wish I had a better Facebook following’, your wish is granted!

    For online marketing, nothing trumps a great social media presence, and when it comes to social media, Disney is king. (Or Queen). On Facebook alone, Disney manages dozens of pages on everything from gaming to careers, but almost none as popular as their Disneyland Park page. How do they get so many people interacting, sharing and following them on a daily basis?

    Here are a few of the things Disney successfully.

    1. Have the best content

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    Disney doesn’t cheat when it comes to great content. Look at some of the things that Disney posts on their site: Original images, well-written blogs, interactive quizzes and games, videos produced in the park, etc. They don’t recycle posts; they don’t steal content from other pages. They don’t even have any advertisements! (Go look! See if you can find any direct ads!) All of their content is clean, beautiful, and well thought out.

     

     

     

     

     2. Add value to your content

    People don’t want to read a billboard for your business. They can get that from your website or any of your other advertisements. They are inundated with it all the time, so they have come to your Facebook to see something different! Take this one below for example:

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    In this post, you aren’t being asked to buy a product or support a company… you are being offered amazing prizes! There is now a value to follow them, so you can keep an eye out for more prizes in future!

    Some great ways to add value to posts: Contests, coupons, or even really great hacks. (Think the Vine posts from Home Depot.)

     

     

     

    1. Actually interact with your customers

    Actually interacting means more than just putting out some great content. Customers should not just be invited to your Facebook… they should be included!

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    Facebook is a great place to build loyalty by calling out customers, inviting them to share, and adding some personal interaction with them. Try to actually tag customers in posts, post things that are personalized for them, and make sure you are answering any and all questions and comments on your page!

     

     

     

     

     

    1. Give them something different

    During March, everyone is busy building their March Madness bracket and talking non-stop about Basketball. All of our feeds were drowning with bracket requests, tips, ideas and projections for the year. So how did Disneyland stand out? They changed up the formula.

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    The Disneyland and Walt Disney World pages collaborated to create the March Magic contest, a showdown between all the rides in the parks to find the public’s favorite attraction! (Spoiler alert: It was Pirates of the Caribbean.) Why is this great content? For one thing, it is totally unique and can’t be copied by anyone else. For another, it actually ASKS customers to interact and gives them a different way to be involved. Plus, how good do those graphics look, right?

     

     
    The TOP SECRET trick to being successful on social media is…. There is no trick. Disneyland conforms to some of the best practices that are out there for Facebook. They don’t take shortcuts or cheats to get their following. They simply create the best content and interact with their customers.

    To find out more ways to get the most out of your social media and get help starting your campaign, click here.

    2014 Social Media Page Setup Instructions

    Social Media Page Setup Instructions

     Social Ally highly recommends that you create ALL of these social networks for your business in order to maximize your professional engagement and increase your Google Search Engine Optimization (SEO).

    Personal Facebook Page Setup Instructions:

    1. Visit https://www.facebook.com/
    2. Fill out all of your personal information in the SIGN UP fields
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    3. Skip step 1 unless you would like to connect Facebook to your email contacts
    4. Step 2 – fill out your personal profile information (the EMPLOYER field can be left blank until you make your business a Fanpage, then you can list it in that field)
    5. Step 3 – add a picture of yourself. This will be the main image of your profile that your friends and the public will be able to see
    6. Once signed in, you are able to search for people you might know; classmates, co-workers, etc. To do this, scroll to the bottom of the home screen.

    Facebook Fanpage Setup Instructions:

    1. Visit https://www.facebook.com/pages/create/
    2. Select the category that pertains to your business – fill out the appropriate information
    3. When naming your Fanpage, keep the name consistent with all your other pages
    4. When filling out the below section, make sure you add all the categories that pertain to your business.
    5. In the description box, write a brief description about your business and what you do.
      KEEP IN MIND:  the description box indexes in Google search; make sure to add your keywords!
    6. Enter your website URL, if you have multiple; add them all

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    7. Choose a unique Facebook URL; make sure it’s consistent with your branding.
    8. Upload a profile image and SKIP the next steps.
    9. Add a cover photo/profile image.
    (Click HERE for correct sizing dimensions)

    Twitter Setup Instructions:

    1. Visit https://twitter.com/
    2. Sign up for a new account
    3. Insert your name or business name into the FULL NAME field
    4. Enter your email – create password – create a UNIQUE username that applies to your business and keeps the branding consistent

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    5.  Once signed into your Twitter account and you have verified your email address, click the GEAR ICON in the right hand corner, select PROFILE and add a photo, header image, website, bio, etc.
    6. If you wish to change your twitter background, click DESIGN on the left column. For correct sizing of images, see this BLOG.

    Instagram Setup Instructions:

    1. Instagram is a CELL PHONE ONLY application. To download Instagram, visit your app store on your cell phone – search for “Instagram
    2. Once downloaded to your cell phone, click REGISTER ACCOUNT.1
    3. Choose a username and name for your account (keep branding consistent to your other social media outlets)
    4. Upload your company logo or corresponding image.
    5. After the above is complete, Instagram will prompt you to “Find your Facebook friends” – this will let your Facebook friends know you have joined Instagram and they can follow you. WE SUGGEST YOU DO THIS!

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    6.  In order to edit your profile and add your bio, website etc.; click the icon circled in the right corner. Click EDIT PROFILE

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    7.    In order to add pictures to your Instagram, click the camera icon and you can take a live photo or browse your current phone image library.
             KEEP IN MIND: you are able to email yourself images, save them to your phone and load them onto Instagram! Be sure and ALWAYS add a description, appropriate hashtag and a call-to-action on every image you post!

     

    Business Google+ Page Setup Instructions:

    Remember: your personal personal Google+ page is different than a business page!

    1. Visit http://www.google.com/+/business/
    2. Google will prompt you to login to your existing gmail account; if you don’t have one, create one.
    3. If you DO NOT have an existing Google+ personal page, Google will prompt you to create one (you must do this is order to make a business page). Once complete, go back to above URL in Step 1.
    4. Choose the appropriate category for your business

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    5.  If you choose a local business, Google will direct you through the appropriate steps to verify your business name and location

    6.   If you choose COMPANY, select your appropriate business category – choose a name for your business, list your website  and continue.
    (Google may ask to verify your phone number)
              Make sure to upload your company logo/image and keep branding consistent. 

     

     

    Pinterest Setup Instructions:

    1. Visit http://business.pinterest.com/en
    2. Click JOIN AS A BUSINESS
    3. Fill out all of your business information. Be sure and include the ABOUT section that is specific as to what your business does

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    4.  Be sure and add your profile picture (suggested: business logo)

    5.  Start creating BOARDS that are relevant to your business. See below for examples of Social Ally’s board names 1

     

     

     


    How to create a Pinterest board:

    1. Click on CREATE A BOARD

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    2.  Name your board and add in a detailed description of what kind of pins your board will be displaying

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    Tumblr Setup Instructions:

    1. Visit https://www.tumblr.com – click SIGN UP in the lower left corner

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    2. Once you fill out your info, click on CREATE A BLOG in the upper right corner (it will be an arrow drop-down button)

    3.  Click on CUSTOMIZE (this will allow you to customize the blog template, add business info, etc.)

    4.  Under EDIT THEME, choose a theme you like. Input your business title, description and avatar. (As you scroll down, you will see options to change text colors, etc. and add               additional business info)

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    LinkedIn Company Page Setup Instructions:

    1. Visit http://www.linkedin.com/company/add/show
    2. Add your company name (keep branding consistent)
    3. Your email must be an email address associated with your business. (ie. tiffany@socialallyusa.com)

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    4.   Once page is created, make sure to add a description explaining your business, any products you sell, logo, etc.

     

    How to add Facebook Groups:

    Remember: join LOTS of Facebook groups that pertain to your business; this is great for promoting and getting the word out!

    1. From your Facebook homepage, type your niche business keywords – click SEE MORE RESULTS at the bottom of the searched terms

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    2.  Once you have clicked “SEE MORE RESULTS” click “GROUPS

    3.   A list of niche groups will appear – get crazy – join as many as you want, play around with what phrases you are searching!
    Remember:
    you can load them into your Social Ally Dashboard and update to them all at once and schedule them out! 1

     

     

    How to add LinkedIn Groups:

    1.  From your LinkedIn home page, click the drop down menu and select GROUPS 

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    2.  JOIN, JOIN, JOIN!!! Join as many as your niche groups as possible!
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    Written by: Natalie Speers

    Be Social – Follow Social Ally!

    Facebook  Twitter  Youtube  Pinterest  Instagram  LinkedIn

     

    Ally (Al-ly) Verb: to unite, relate or connect in a personal relationship

    Gain an ALLY! Grow your social media presence with our management dashboard specifically designed for businesses! Request a complimentary demo at info@socialallyusa.com

    What are Hashtags and How Do We Use Them for Business?

    What are Hashtags and How Do We Use Them for Business?

    #HASHTAG  Hints for Building Your Brand and Heightening Your Engagement Probability! What are Hashtags and How Do We Use Them for Business?

    The symbol, “#”, is known as the pound sign, or, in social media lingo, “hashtag”.  And in the world of social networking, it plays an incredibly powerful role in building your brand awareness with greater chances for engagement, when used strategically.

    If a word or phrase is “hashtagged”, then the “#” sign shows up just before the word or phrase – without any spaces between content – and then acts as a label that groups together all similarly tagged posts.  For instance, if you hashtag a phrase that is referenced often, like, #TGIF, your post will join the social conversation with every other phrase that contains #TGIF.   Though you will not be flooded with other people’s like-minded posts, you have the option to monitor hash-tagged material. This is especially helpful when it comes to your business!

    You can define your business as a unique hashtag (for example: #BEginBEing), offer it each and every time you post relevant content that supports your business, and when others either comment or share your hashtag or post(s) with hashtags in it, you will be able to monitor their comments directly, without missing an opportunity to thank and engage with your potential followers.

    Once you’ve created your signature hashtag(s) for your company(ies), you can get really creative and begin to build your brand by offering complimentary goodies, links, discounts, etc. to those who share your link and repeat #YourSignatureHashtag.  This will not only entice mass sharing and enhance your engagement probability, but it will also be much easier to verify and honor those who have followed, shared and supported your various campaigns.  Happy #hashtagging!

     

    By: StevieAnne Petitt
    To gain even more insight on how to consciously collaborate and share your gifts with the masses via social media, contact Stevie at begin-being.com.

    The Many Faces and Facets of Facebook: Fanpages vs. Groups

    Facebook fanpages vs. groups The Many Faces and Facets of Facebook: Fanpages vs. Groups

    Facebook is arguably one of the most well-known and highly-utilized social media outlets in existence.  As a matter of fact, many of you reading this now are one of its 1.3 billion users, with the number of members rising on since your last news feed status update.

    Facebook is well-known for its housing of many personal profiles. Individual accounts are, of course, a wonderful way to keep friends, family and acquaintances you’ve approved of, up-to-date with your human experience, be it through status updates, photos, links and  more.  But, perhaps, some of Facebook’s ever-cumulating calculation is largely due to the additional features it offers – ones that lend far more opportunities to connect with like-minded people, no matter their proximity to you, either in distance or social circles.

    WHAT ARE FACEBOOK FANPAGES?

    Much like your personal profile, Facebook Fanpages allow businesses, organizations, public figures and other entities to create equally-engaging presence on its site, so long as it has been generated and authenticated as valid by Facebook – which usually takes less than 24 hours once created.

    The Many Faces and Facets of Facebook: Fanpages vs. Groups

    The best part?  Because Facebook takes a common sense approach to social media and privacy, your Facebook fanpage for say, your budding business are still visible to everyone on the internet, offering a higher engagement probability and more extensive brand awareness, while keeping your personal account private to those you’ve not approved as authorized followers.   So, whether you want to stay current on issues that interest you, or you wish to constantly provide updated information on your company’s page for all your avid fans and potential clients, you can do so, as easily as you manage your own personal page, without logging into a separate account or worrying about the crossover into your individual account.

     

    WHAT ARE FACEBOOK GROUPS?

    For example, as a HUGE FAN of the ridiculously, hilarious gameshow, “Wipeout”, I can receive updates from the creators behind the show, along with the other 6.4 million fans of the big balls and gnarly knock-downs.

    The Many Faces and Facets of Facebook: Fanpages vs. Groups

    Now, separate from the official Facebook fanpage  for “Wipeout”, there are also Facebook Groups where pages are created by the fans, for the fans that support them. This is where small group communication and opinion-sharing takes place.  This serves as a great place for similarly-interested enthusiasts of an issue, a show, a celebrity, etc. to share their opinions and information surrounding the topics the Facebook Group is dedicated to.

    Facebook associate, Nick Pineda shares: “When creating a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only. Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group. Groups range widely, from members of a church group or athletic team organizing activities to serious topics on politics and world events or even more lighthearted themes.”

    Here, a fan of Wipeout has created a Group Page for the show, and aside from myself, has an additional ten people in the group “community” that are interested in discussing content around the program:

    Using both Facebook fanages and Facebook Groups offers us even more opportunities to connect and collaborate with like-minded people, whether it be in support of our intriguing interests or our blossoming business(es). The many facets of Facebook continuously extend our reach to content we care about and connections we care to create.

    By: StevieAnne Petitt
    To gain even more insight on how to consciously collaborate and share your gifts with the masses via social media, contact Stevie at begin-being.com.